"Winning Gen Z, Elevating Classics"... Reebok Launches SS Fashion Campaign in Korea and Globally

Spring/Summer campaign unveiled with Generation Z influencer Seo Jisoo
Sporty spring athleisure styling ideas
Music icon "KAROL G" named as global ambassador

LF, a lifestyle company, announced on February 13 that its global sports brand Reebok will roll out a global campaign for the 2026 spring/summer (SS) season under the slogan "Born Classic, Worn for Life" in Korea and overseas.

This campaign follows a two-track strategy: in Korea, it will highlight athleisure styles that reflect Generation Z's lifestyle, while in global markets it will focus on a culture-centric campaign that reinterprets Reebok's classic heritage. Reebok plans to strengthen its brand identity by simultaneously developing both athleisure and classic lines in line with changing consumer trends.

First, in Korea, Reebok will launch its 26SS season campaign created together with Generation Z influencer Seo Jisoo, reflecting Generation Z's athleisure trends. By putting forward athleisure looks that blur the boundaries between daily life and leisure, the brand aims to target Generation Z's daily athleisure style this spring.

As athleisure looks have recently established themselves as a lifestyle trend, Reebok has released its 26SS collection, which combines functionality and style with items such as track jerseys, windbreakers, and Bermuda shorts. This season is characterized by mix-and-match styling that naturally presents training wear as everyday clothing, and through the campaign with Seo Jisoo, the brand offers stylish proposals for how to wear the Premier Track collection.

In particular, mix-and-match styling that reflects Generation Z's tastes stands out, such as pairing a track jacket with a lace skirt, or using oversized track pants instead of leggings to create an effortless sporty mood.

The main item of the 26SS collection, the Premier Track Windbreaker, is a piece that modernizes the mood of Reebok's 2000s archives. When matched as a set-up with woven track pants, it completes a highly polished sporty look. Along with this, the brand has broadened the range of choices by including a Jersey Track Top, Bermuda Pants, and a women-only Women's Line. The Legend Track Top, which sold out quickly on Musinsa last year, will be restocked exclusively on Musinsa. Reebok will also introduce the Ultra LO sneakers, a key model in its low-profile shoe lineup.

In tandem with the Korean campaign, the global campaign will be launched simultaneously. Reebok has appointed Grammy-winning Latin pop star KAROL G as its new global brand ambassador. KAROL G has graced the stage as an NFL halftime show headliner and is set to headline the 2026 Coachella Festival, making her a hot icon in global pop culture. Drawing inspiration from KAROL G's iconic style and cultural influence, Reebok plans to further strengthen its classic lineup.

The global campaign visuals released alongside the announcement reinterpret, in a contemporary way, iconic moments that symbolize Reebok's heritage. By expressing the sentiment of Reebok Classic through KAROL G's powerful energy, the campaign combines the brand's heritage with a cultural mood.

The new Reebok Classic line that Reebok is unveiling this season with KAROL G centers on lifestyle sneakers made with 100% garment leather and is composed of unisex and women-only lines. The collection will officially launch worldwide on February 18.

A Reebok representative said, "In Korea, we are pursuing a strategy of offering athleisure looks that naturally blend into Generation Z's lifestyle, while in the global market we are reinterpreting classics through icons that symbolize contemporary culture. Through a strategy that embraces both Generation Z and classics, we plan to continuously expand our points of contact with customers at home and abroad."

This content was produced with the assistance of AI translation services.