Kyowon Wells Appoints Shin Aera as Brand Ambassador

Pursuing Expansion into a Wellness Brand

Kyowon Wells announced on the 12th that it had appointed actress Shin Aera as its brand ambassador.

Kyowon Wells is pursuing an expansion into a wellness brand that encompasses all aspects of a healthy life in line with this year's well-aging trend. As part of this business strategy, the company has selected Shin Aera as its ambassador and plans to use its environmental home appliances, sleep care products, and plant cultivators to suggest healthy lifestyle habits for everyday life.

Gyowon Wells announced on the 12th that it has selected actress Shin Aera as its brand ambassador.

Shin Aera will begin her official activities as brand ambassador with a new digital advertising campaign launching in March. The campaign video, produced in a talk-show format, will be released on the Kyowon Wells YouTube account. In addition, she will personally experience and use various Kyowon Wells wellness solutions such as water purifiers, air purifiers, and Wells Farm in her daily life, and these will be naturally introduced to customers through online and offline content.

A Kyowon Wells representative said, "We selected Shin Aera as our ambassador because we determined that the direction Kyowon Wells is pursuing, to grow into a brand that encompasses wellness life, aligns well with her image."

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