Kakao Pay Securities Community Surpasses 1.3 Million Monthly Active Users

Fivefold Growth in Just One Year

Kakao Pay Securities announced that the number of monthly active users (MAU) on its investment community has surpassed 1.3 million.

According to Kakao Pay Securities on February 12, the MAU has grown about fivefold in just over a year since the revamp, rising from around 280,000 in January last year to more than 1.3 million.

Overall community engagement indicators have also improved. The cumulative number of follows has increased to 1.5 million, and the average number of posts created per day has grown 2.5 times. The 'M+1 retention' rate, which indicates the proportion of users who return a month later, has risen by more than 20 percentage points, showing that the share of users who participate continuously rather than visiting only once has expanded.

Kakao Pay Securities views this performance as an indicator that the community structure has taken root in a stable way. A company representative explained, "This is the result of the community beginning to fully perform its original function as a place where people gather to share opinions and exchange information."

The turning point for growth is seen as the 'follow' feature introduced in July last year. As a connection structure formed among users with common interests, so-called 'finfluencers' naturally increased, and their content accelerated the inflow of new users and the spread of the community.

The trust-based operating structure has also played a key role in the community's growth. Kakao Pay Securities designed a participation structure centered on real investors, based on 'shareholder verification' and 'transaction history'. On top of this, it introduced an artificial intelligence (AI)-based monitoring system and fully automated the first-round review of posts. Previously, only about 2% of all posts could be reviewed within one hour, but after the adoption of AI, 100% of posts can be reviewed within an hour, greatly strengthening the efficiency of harmful content management and the reliability of the community.

Kakao Pay Securities stated, "We will develop the community into a space for building insights through communication together, rather than investing alone in isolation," adding, "Our ultimate goal is to help users make better decisions and to create an investment journey that supports successful asset building."

This content was produced with the assistance of AI translation services.