DB Insurance Signs Partnership Agreement With Popaws Pet Funeral Home

Promoting Proper Pet Funeral Culture...
Pursuing Cooperation on Joint Campaigns and More

DB Insurance announced on the 12th that on the 10th it signed a memorandum of understanding (MOU) with Petdoc, the operator of the companion animal funeral home Popaws.

On the 10th, at the DB Financial Center in Daechi-dong, Gangnam-gu, Seoul, Moon Jinwook, Division Head of DB Insurance (left), and Lee Donghyun, Executive Director of Petdak, signed a business agreement and posed for a commemorative photo. DB Insurance

Popaws is the first in Korea to directly operate the largest number of branches. It also provides an integrated care service that accompanies pet owners throughout their companion animals' entire life cycle, from senior dog care to pet loss syndrome care.

Through the agreement, the two companies decided to cooperate in three areas: promoting proper pet funeral culture, expanding pet insurance, and carrying out joint campaigns. The aim is to alleviate the information asymmetry and psychological burden that pet families experience during the funeral process amid a growing number of households raising companion animals, and to contribute to the spread of a responsible pet culture.

Based on the agreement, DB Insurance will launch the Popaws partnership service through the DB Insurance application and mobile web starting on the 19th. The partnership benefits are offered to DB Insurance pet insurance policyholders and customers verified as raising companion animals, and take the form of providing a fresh flower arrangement coupon that eligible customers can use when they utilize Popaws funeral services.

Details such as how to receive and use the coupon and the applicable conditions can be found in the pet-only section of the DB Insurance app.

A DB Insurance representative said, "We will continue to expand reliable partnership services so that customers can receive the help they need even in the process of parting with their companion animals," adding, "We will make continuous efforts so that this agreement can contribute to establishing a proper pet funeral culture."

Meanwhile, DB Insurance plans to strengthen customer services for pet insurance and to gradually expand a partnership ecosystem that can enhance customer benefits throughout the entire companion animal life cycle.

This content was produced with the assistance of AI translation services.