Blue Elephant Opens Second Busan Store, "Blue Elephant Busan Gwangalli"

K-eyewear brand Blue Elephant officially opened its second store in Busan, "Blue Elephant Busan Gwangalli," on February 7, 2026. Building on the strong interest that followed the opening of its first Haeundae store in December 2025, the brand is continuing its expansion into Busan's major commercial districts.

Blue Elephant Busan Gwangalli is located in a prime spot directly facing Gwangalli Beach. Gwangalli is one of Busan's representative beach commercial areas, and public statistics from Busan City and tourism-related agencies show that it enjoys a steady inflow of visitors throughout the year. In particular, it is considered one of the areas with a high proportion of foreign tourists during peak season, and is evaluated as a commercial district where demand from both domestic and foreign visitors forms simultaneously.

Reflecting these commercial characteristics, Blue Elephant Busan Gwangalli has been designed as a space that actively leverages its location where the beach and cityscape meet. Within Gwangalli's unique lifestyle, where tourism and everyday life intersect, the store has been created as a content-focused space with a different atmosphere from existing locations, so that customers can experience the brand naturally.

Blue Elephant is an eyewear brand that has expanded its support from younger customers to consumers of all generations, based on stylish design, reasonable prices, and store layouts that emphasize spatial experience. The previously opened Haeundae store recorded high foot traffic and quickly boosted the brand's recognition in the Busan area, and the new Gwangalli store has established itself as the second hub continuing this momentum.

A Blue Elephant representative stated, "Gwangalli is one of Busan's key commercial districts, with a high proportion of both domestic and foreign visitors, and it is a place where tourism and local consumption occur simultaneously," adding, "By securing a location directly in front of the beach, we have made it possible for people to experience the brand naturally within Gwangalli's lifestyle."

Meanwhile, Blue Elephant plans to continue opening additional stores sequentially in Busan's core commercial districts, including Seomyeon and Nampo-dong, within the first half of 2026.

This content was produced with the assistance of AI translation services.