Baemin Launches Large-Scale Campaign at Gimpo and Jeju Airports: "So That the Excitement of Travel Does Not Cool Down"

Time-signal ads on large media walls and LEDs inside airports

Woowa Brothers, the operator of Baedal Minjok, announced on the 10th that it will launch a large-scale outdoor advertising campaign at Gimpo International Airport and Jeju International Airport.

This advertising campaign, under the theme "So that the excitement of travel does not cool down," focuses on the spatial characteristic of airports where the beginning and end of a trip intersect. It was designed to deliver greetings through messages at airports, where there is a lot of movement and waiting during the holiday season, and to enhance brand affinity. The messages appear in a customized way to match the journeys of passengers using locations such as domestic terminals, international terminals, and arrival halls.

Baedal Minjok is launching a large-scale advertising campaign at the airport. Woowa Brothers

In particular, this campaign will run in the form of time-signal advertisements. At the top of every hour, the advertisement is played while announcing the hour. Including the time-signal ads that are broadcast on the hour, the advertisement is aired randomly more than 150 times a day.

The advertisements are displayed simultaneously through more than 180 LED pillars and large media walls located along the main routes on the departure and arrival floors of Gimpo Airport and Jeju Airport. At the domestic terminal departure hall on the 3rd floor of Gimpo Airport, an extra-large media wall measuring 27 meters in width is used.

Choi Jongseok, Head of Branding at Woowa Brothers, said, "This campaign was designed to become an advertisement that 'delivers even the time guidance' at airports, where checking the time is more important than in any other space," adding, "Ahead of the Lunar New Year holidays, we wanted to offer precious and warm greetings that would resonate with people setting out on their trips or returning home."

This content was produced with the assistance of AI translation services.