KOMSCO Applies AI-Generated Content "Identification Technology" to Private Services

The Technology Research Institute of the Korea Minting and Security Printing Corporation (KOMSCO) announced on the 9th that it has applied its independently developed "AI-based invisible digital watermark" technology to the AI virtual fitting and lookbook creation service "LOOK PICK AI" to enable its use in private-sector services.

Example materials demonstrating AI-generated content identification technology. Korea Minting and Security Printing Corporation

The application of digital watermark technology to private services is being hailed as a case in which the public sector has taken preemptive action in response to the deepfake problem, which is worsening due to the spread of AI technologies, and to regulatory changes that mandate identification labels for AI-generated content. It is seen as laying the groundwork to ensure the transparency of AI-generated content and to strengthen copyright protection for digital content in line with the enforcement of the "Basic Act on Artificial Intelligence (AI)."

The core of the Basic Act on AI is to enable content users to recognize whether content has been generated by AI. The digital watermark technology of KOMSCO's Technology Research Institute is a solution that technically implements these legal requirements.

This technology uses AI to distribute and embed a security code, invisible to the human eye, across the entire image, so that it does not impair the visual quality (aesthetics) of the content, while allowing a dedicated verification tool to instantly determine whether the image is "AI-generated."

It offers stronger security than visible watermarks and can block even malicious attempts to conceal the fact that an image was generated by AI. Because the watermark is preserved in printed materials as well, it can be applied to products such as packaging and labels for brand protection.

LOOK PICK AI generates AI model wearing cuts based on clothing photos uploaded by users. It is a platform where the need to protect commercial AI images, which have recently become more prevalent, has come to the forefront.

Once a digital watermark is embedded in LOOK PICK AI images, invisible digital authenticity verification becomes possible, allowing service users to prove that the images were generated by a legitimate AI service. In addition, if a third party captures or misappropriates the images without permission for commercial use, the watermark can serve as grounds for clearly asserting ownership.

Starting with this collaboration, KOMSCO's Technology Research Institute plans to expand technical support to AI-intensive industries such as webtoons and entertainment, thereby contributing to the creation of a trustworthy AI ecosystem.

Lee Jongsun, head of the Technology Research Institute at KOMSCO, said, "We will strive to create a digital safe zone where the public can use AI content with confidence through invisible watermark technology."

This content was produced with the assistance of AI translation services.