WitU Holds New Year's Party with 70 Creators... "Aiming Squarely at the Global Market This Year"

Sharing Mid- to Long-Term Ecosystem Strengthening Strategies at the New Year's Party

Short-form commerce marketing company WitU announced on the 5th that it held a New Year's party with its affiliated creators and shared its business direction and strategies for 2026.

On the 31st of last month, WitU hosted the "2026 WitU New Year's Party Love on Top (LOVE ON TOP)" at the Mondrian Seoul Itaewon Hotel, where the company looked back on the past year's achievements and then shared its future vision and operational plans.

The event was attended by 70 creators affiliated with WitU, as well as executives, employees, and key partners. Starting with a photo zone and networking, the program included presentation sessions, panel talks, an awards ceremony, and a lucky draw, thereby strengthening interaction and a sense of belonging among the creators.

On the 31st of last month, attendees are taking a commemorative photo at the '2026 Wityu New Year's Party Love on Top (LOVE ON TOP)' held at the Mondrian Seoul Itaewon Hotel. Wityu

During the presentation session, changes and opportunities in the global short-form market and WitU's strategies for 2026 were the main topics. WitU presented four key strategies for this year: advancing its short-form creator business, enhancing the competitiveness of its creative and media solutions, strengthening its AX (AI transformation) capabilities, and expanding its global business. In particular, in line with the growing global demand for short-form commerce centered on K-beauty brands, WitU plans to fully roll out its global expansion strategy, including the establishment of overseas subsidiaries.

WitU also shared its mid- to long-term plans to strengthen the creator ecosystem. By introducing a membership system that reflects each creator's growth stage and level of expertise, the company aims to create an environment in which creators can grow over the long term within WitU and feel a sense of pride.

In addition, the company plans to bolster its organizational competitiveness by hiring more industry professionals. Through this, it intends to build a more sophisticated support system and lay the foundation for responding flexibly to the rapidly changing short-form market.

WitU CEO Cha Jaeseung said, "The driving force behind WitU's growth over the past seven years has ultimately been people and sincerity. Just like the theme of this New Year's party, I believe we can only become the best when we love the work we do and our colleagues," adding, "In 2026, we will prove top-tier results in the global market through deep trust in one another."

This content was produced with the assistance of AI translation services.