"Chunsik in a Level 3 Helmet" PUBG Battlegrounds-Kakao Friends Collaboration Merchandise Released

12 Collaboration Items Combining Universe and Characters
High Everyday Practicality with Dolls, Keyrings, and More

Krafton announced on the 4th that it will launch 12 types of collaboration merchandise between "PUBG: Battlegrounds" and Kakao Friends.

Battlegrounds-Kakao Friends collaboration merchandise. Provided by Krafton

This merchandise line was designed to connect the fandoms of both brands by incorporating the Battlegrounds universe and its iconic elements into Kakao Friends characters. For example, Chunsik and Ryan are wearing the Level 3 Helmet and frying pan, which are representative items from Battlegrounds, giving the products a familiar look for both game and character fans. The lineup mainly consists of practical everyday items such as keyring dolls, LED figures, mugs, and dusters.

The merchandise will be available at PUBG Seongsu, as well as Kakao Friends directly managed stores, agencies, and duty-free shops nationwide. In particular, the Kakao Friends Hongdae flagship store will be decorated with visual merchandising (VMD) themed around this collaboration. Online, the products will be sold through major commerce channels such as the Kakao Friends online store, KakaoTalk Gift, and Musinsa.

Promotional events will also be held on the official Battlegrounds community, such as campaigns where users certify their purchase of the merchandise or visits to offline stores. Participants will have the chance to receive G-Coin and merchandise through a prize draw.

This content was produced with the assistance of AI translation services.