Home and Shopping Holds "Ilsacheonri Academy" to Promote Co-Growth with SMEs

Training Covering the Entire TV Home Shopping Process

Home and Shopping announced on the 4th that it held the “Ilsacheonri Academy,” an educational program designed to promote mutual growth with small and medium-sized enterprises (SMEs), at its headquarters in Magok-dong, Gangseo-gu, Seoul.

Exterior view of the Home & Shopping headquarters in Magok-dong, Gangseo-gu, Seoul. Home & Shopping

Launched in 2024, the Ilsacheonri Academy is a co-growth program created to help excellent products and ideas from SMEs advance into broader markets. It is held regularly six times a year and focuses on practically strengthening distribution capabilities.

This academy was conducted for partner companies selected for the Ilsacheonri project. It provided a systematic guide to the entire process, from entering TV home shopping channels to on-air sales, with an emphasis on easing the uncertainty and burden that SMEs may feel in the distribution process. Through practice-oriented training, Home and Shopping is helping its partners enter the market with greater confidence.

The training covered a wide range of topics that SMEs can immediately apply in the field, including: an overview and structure of TV home shopping; home shopping quality standards and product preparation procedures; understanding broadcast review regulations; building efficient delivery processes; customer service response strategies; preparing to participate in SME product fairs; and strategies for entering overseas markets.

Companies that took part in the academy shared feedback such as, “The vague aspects we had about entering TV home shopping have now been organized into concrete preparation stages and procedures,” and, “We were able to gain a practical sense of direction.”

A Home and Shopping representative said, “We believe our role is to think together and provide support so that the excellent products and ideas of SMEs can naturally reach more customers,” adding, “We will continue to do our best through the operation of this academy to share the difficulties SMEs face in securing sales channels and to provide practical assistance.”

This content was produced with the assistance of AI translation services.