[Today’s New Arrivals] "Instantly Brighter After Use"... Sulwhasoo’s New Brightening Product "Ja Jeong Ampoule Serum"

Exclusive Ginseng-Derived Ingredient "Ginseng Ectoin"
Combined with Niacinamide for Clear, Translucent Skin

Amorepacific announced on the 4th that its global luxury beauty brand Sulwhasoo has launched a new brightening product, the “Ja Jeong Ampoule Serum,” for clear and translucent skin.

The Ja Jeong Ampoule Serum is the flagship product of Sulwhasoo’s new brightening line, the “Ja Jeong Line.” It combines “Ginseng Ectoin,” a ginseng-derived brightening ingredient, with the functional brightening ingredient niacinamide to deliver a brightening effect that corrects dull skin caused by aging.

This product delivers 4.17 times more translucent radiance through the combined effect of Ginseng Ectoin, Sulwhasoo’s exclusive ingredient created by combining ginseng polysaccharides and ectoin, and niacinamide. Its outstanding efficacy has been verified in human application tests. Improvements in pigmentation and blemishes were confirmed in 96% of users after 4 weeks and in 100% of users after 8 weeks.

Overall improvement was also demonstrated across 10 brightening indicators, including yellowness, redness, dark spots, melanin, clarity, glow, brightness, dark circles, and moisture level. In addition, the product showed strong brightening longevity, as the improvements in pigmentation, melanin, and brightness were maintained even 7 days after discontinuing use, with no rebound darkening of the skin.

Sulwhasoo’s Ja Jeong Ampoule Serum features a light yet cozy “silk cashmere” texture that adheres gently to the skin. It is quickly absorbed, leaving the skin feeling hydrated and comfortable. Immediately after application, the skin appears more radiant and glossy, and long-lasting moisturization helps maintain a smooth and healthy skin condition. In a consumer satisfaction survey, 99% of users responded that “it absorbs into the skin without sitting on the surface when applied,” and 100% answered that “my skin looks brighter after application,” indicating a very high level of satisfaction.

Sulwhasoo first launched the Ja Jeong Ampoule Serum, along with “Ja Jeong Toner” and “Ja Jeong Emulsion,” in China in January 2026. Starting in February, it plans to sequentially roll out all products in the Ja Jeong Line, including the “Ja Jeong Dark Spot Corrector,” in major markets such as Korea, ASEAN countries, and North America.

This content was produced with the assistance of AI translation services.