Seven Eleven Offers Up to 34% Off Chicken... "Handocheoga Consomme Boneless" for 5,900 Won
Simultaneous Online and Offline Promotions in February
Discounts Also Apply to Fish Cake and Instant Pizza
Japanese Smoothie Machine to Be Introduced in Q1
Seven Eleven announced on February 2 that it will be holding chicken discount and giveaway events both online and offline throughout February.
First, a discount promotion will be offered for six best-selling chicken items through the Seven Eleven mobile application. The "Handocheoga Consomme Boneless Chicken" will be sold at 5,900 won, which is 34% cheaper than the regular price, and the "Handocheoga Old-Fashioned Whole Chicken" will be available at a 25% discount for 8,900 won. "Handocheoga" is Seven Eleven's value-for-money product name, emphasizing "exceeding expectations in taste, quantity, and satisfaction."
At offline stores, customers can receive an instant 20% discount on two Handocheoga chicken varieties (Old-Fashioned Whole Chicken and Consomme Boneless Chicken) when paying with a BC Card or Toss Pay. For three whole leg varieties (Jumbo Whole Leg, Spicy Jumbo Whole Leg, and Charcoal-Grilled Whole Leg), a free can of cola will be given with purchase. In addition, promotions will also apply to other instant foods such as fish cake and instant pizza.
Seven Eleven is building the "Food Station" concept, which brings together instant foods to enhance cohesion and improve operational and management efficiency, centering on its next-generation franchise model "New Wave." The Food Station is designed with a food court-style counter, allowing customers to easily view and purchase popular instant foods such as instant pizza, roasted sweet potatoes, coffee, and chicken at a glance. In addition, Seven Eleven is conducting internal operational tests with the goal of introducing the popular instant smoothie machine from Seven Eleven Japan in the first quarter.
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Park Daeseong, Head of Instant Foods at Seven Eleven, said, "The convenience store ready-to-eat meal market will be led by food items centered around lunch boxes and instant foods such as chicken," adding, "We aim to position Seven Eleven as the go-to place for instant foods in the neighborhood by offering reasonable prices, convenience, and a wide variety of popular menu items."
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