Samsung SDS Achieves Success in Enterprise ChatGPT Contracts... Accelerating AX for Corporate Clients

AX Seminar "Enterprise AI Connect 2026" Held
Samsung SDS, Korea's Only OpenAI Reseller Partner
Adoption Agreements Signed with Sectainine and Hanatour
Additional Contracts Underway

Samsung SDS, the first domestic company to sign a reseller agreement with OpenAI, has achieved a series of successful contracts with corporate clients. Building on its partnership with OpenAI, Samsung SDS plans to accelerate the AI transformation (AX) of its enterprise customers.

On January 28, Samsung SDS held the "Enterprise AI Connect 2026" seminar at Magellan Hall in the Jamsil Building, Songpa-gu, Seoul, where it unveiled its enterprise-tailored AI full-stack strategy and global technology cooperation vision. The seminar was organized to share strategies for adopting artificial intelligence (AI) in business and provide practical operational insights.

Samsung SDS held the "Enterprise AI Connect 2026" seminar on the 28th at the Magellan Hall in the Jamsil Building, Songpa-gu, Seoul. Hojoon Lee, Vice President and Head of Cloud Service Business at Samsung SDS, is delivering the keynote speech. Provided by Samsung SDS

During the keynote speech, Hojoon Lee, Vice President and Head of Cloud Service Business at Samsung SDS, emphasized, "Samsung SDS offers an AI full-stack strategy that covers everything from AI consulting, platform and infrastructure, data and security, to model utilization, operation, and expansion. This enables companies to go beyond simply adopting AI and instead build a structure for continuous expansion and advancement."

He added, "Global AI technologies, including OpenAI, can be safely utilized within Samsung SDS's security governance framework. Companies can flexibly choose how to adopt AI according to their policies and environments." Ji-eun Han, Strategic Account Director of OpenAI Korea, mentioned that Samsung SDS's OpenAI reseller partnership will accelerate the pace of AI transformation among domestic companies.

The seminar was also attended by representatives from Sectainine and Hanatour, both of which have adopted the enterprise ChatGPT product, "ChatGPT Enterprise," through Samsung SDS. Sectainine, which operates the IT and marketing platform for SPC Group’s mileage brand "Happy Point," was the first to decide to introduce ChatGPT Enterprise immediately after Samsung SDS signed its reseller partnership with OpenAI.

Sectainine plans to leverage generative AI to increase work productivity and improve customer experience. Younjin Chu, Executive Director at Sectainine, stated, "With the introduction of ChatGPT Enterprise, we will transition our entire work processes to be AI-native. Through Samsung SDS’s preliminary assessment and technical support, we will further accelerate the pace of innovation."

Taegwon Kim, Executive Director and Head of IT at Hanatour, also said, "We expect that Samsung SDS’s AI full-stack services, including ChatGPT Enterprise, will further accelerate Hanatour’s AX innovation." Hanatour cited the secure structure, which ensures that internal company data is not used for AI training, as well as the performance of the OpenAI model, as reasons for adoption.

Samsung SDS announced that, in addition to Sectainine and Hanatour, it is also in the process of signing ChatGPT Enterprise adoption agreements with various other companies. The company also introduced real-world usage scenarios by employees.

Jeongheon Lee, Vice President and Head of Strategic Marketing at Samsung SDS, commented, "This seminar provided a concrete opportunity to see how AI can be applied and expanded in enterprise environments. By combining Samsung SDS’s industry expertise with OpenAI’s technological capabilities, we aim to accelerate AX innovation for even more companies."

Samsung SDS held the "Enterprise AI Connect 2026" seminar on the 28th at the Magellan Hall in the Jamsil Building, Songpa-gu, Seoul. Ji-eun Han, Strategic Account Director of OpenAI Korea, is introducing use cases of ChatGPT Enterprise. Provided by Samsung SDS

This content was produced with the assistance of AI translation services.