"Is This a Real Rest Area?" AI-Powered 'Miniature Map' Draws Attention

Korea Expressway Corporation Unveils "Rest Area Miniature Map"
Exhibition Content Showcasing Unique Features of Each Rest Area Using AI Visualization Technology
Three-Dimensional Spatial Information Provided... Enhanced Brand Engagement Through Souvenirs and Collectible Goods

The Seoul-Gyeonggi Regional Headquarters of the Korea Expressway Corporation announced on January 27 that it has created a "Rest Area Miniature Map," which three-dimensionally recreates an actual rest area using artificial intelligence (AI) technology, and has unveiled a new exhibition-style promotional content utilizing this map.

Panoramic view of Gosamhosu Rest Area. Provided by Korea Expressway Corporation

The miniature map was designed to go beyond conventional flat guide methods and to newly convey the value of rest areas to customers based on AI technology.

This newly produced miniature map features highly detailed representations of the rest area's building structure, parking spaces, visitor flow, and surrounding environment, all visualized through AI-based technology. More than just a scaled-down model, it serves as a three-dimensional informational content that allows users to intuitively grasp the overall space and functions of the rest area at a glance.

In particular, by moving away from traditional text-based guides and flat map formats, the exhibition-style content naturally draws the attention of visitors. The scaled-down replica of the actual rest area offers both familiarity and interest to users, and is expected to significantly contribute to fostering a more positive perception of highway rest areas.

Gosamhosu Rest Area Miniature Map. Provided by Korea Expressway Corporation

The headquarters plans to utilize the miniature map in a broader context beyond just exhibitions. They are considering the production and sale of a variety of souvenirs and collectible goods themed around the miniature map. Through these efforts, they aim to enhance the brand image of rest areas and expand customer engagement.

An official from the Seoul-Gyeonggi Regional Headquarters stated, "We wanted to reinterpret rest areas not just as places to use, but as content to see and remember by leveraging AI technology," adding, "We expect that the exhibition of the miniature map and the production of goods will offer new possibilities for promoting and communicating about rest areas."

This content was produced with the assistance of AI translation services.