Gangwon Tourism Foundation Attracts "Pok?mon GO" Event to Pyeongchang Trout Festival, Kicking Off MICE Tourism Revitalization

Gangwon Tourism Foundation, Pyeongchang County, and Pyeongchang Tourism Cultural Foundation
"Pokkemon GO" Event Hosted at Pyeongchang Trout Festival
"Pikachu's Four Seasons Journey: A Pure White Winter Outing" to Take Place

The Gangwon Tourism Foundation (CEO Choi Sunghyun) announced that it has attracted the event "Pikachu's Four Seasons Journey: A Pure White Winter Outing," based on Niantic Inc.'s "Pok?mon GO" game, to be held at the Pyeongchang Trout Festival venue from January 19 to 25. The event aims to increase the stay time of domestic and international MICE tourists in the region and to provide a richer array of tourism content.

Poster for the event "Pikachu's Four Seasons Journey: A Pure White Winter Outing." Provided by Gangwon Tourism Foundation

This "Pikachu's Four Seasons Journey: A Pure White Winter Outing" event, based on the augmented reality (AR) game "Pok?mon GO," was brought in with the expectation of creating synergy with the Pyeongchang Trout Festival, Gangwon's representative winter festival, in line with the winter theme. By offering special items that can only be obtained during the festival period, the event is expected to stimulate the collecting desires of game participants and encourage increased tourism inflow and longer stays in the region.

In particular, a variety of on-site events will be available for visitors, thanks to in-game programming that can only be enjoyed at the festival venue.

Additionally, a "Pok?mon GO" promotional booth will be operated at the Pyeongchang Trout Festival venue, which is expected to serve as a catalyst for revitalizing MICE tourism in Gangwon in celebration of the 2026 Visit Gangwon Year.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, stated, "This will serve as an opportunity to focus more on revitalizing the MICE market to address the issue of the winter tourism off-season," adding, "We will continue to promote regional economic revitalization through the MICE industry in celebration of the 2025-2026 Visit Year."

This content was produced with the assistance of AI translation services.