Gangneung City and Gangwon Tourism Foundation Promote Tourism in Kaohsiung, Taiwan... Gauging Overseas Market Response

Interest Grows in Gangneung's Culinary Experiences and Foreign Tourist Taxi Service

Gangneung City and the Gangwon Tourism Foundation opened a Gangneung tourism promotion booth for two days from the 13th to the 14th at the "2025 Kaohsiung K-POP & Gourmet Festival," hosted by the Korea Tourism Organization Taipei Office, focusing on introducing the city's brand and representative tourism content. This event was organized as a preliminary event to gauge overseas market reactions ahead of the Gangneung tourism pop-up store, which will be held in Japan in January next year.

Gangneung City and Gangwon Tourism Foundation opened a Gangneung tourism promotion booth for two days from the 13th to the 14th at the '2025 Kaohsiung K-POP & Gourmet Festival' organized by the Korea Tourism Organization's Taipei Office, focusing on introducing the city brand and representative tourism content. Provided by Gangwon Tourism Foundation

At the site, highballs made with Gangneung's signature soju brand and popcorn themed around Chodang corn were offered. These food and beverage experiences, reflecting Gangneung's local identity, piqued the curiosity of local citizens and naturally led to increased booth visits.

An official Gangneung tourism social media subscription (SNS follow) event was also held. Participants browsed promotional materials featuring Gangneung's sea, coffee culture, and four-season tourism content, and then followed the official account on-site. During the event, visitors to the booth frequently asked about Gangneung's natural scenery, local cuisine, and festival schedules.

In particular, there was notable interest in the "Gangneung Foreign Tourist Taxi" service designed for international visitors. Local citizens responded positively to the convenience of traveling to major tourist attractions via taxis that offer multilingual support. Given the preference of Taiwanese tourists for independent travel, there were many inquiries about transportation convenience and customized tourism services.

Kaohsiung citizens perceived Gangneung as a travel destination that combines relaxation, gastronomy, and culture. Due to the nature of the event, questions about transportation, length of stay, and sightseeing routes were especially common among younger attendees and families.

The city and the foundation see significance in confirming the competitiveness of Gangneung's tourism content in southern Taiwan through this promotional activity. The combination of hands-on promotions and practical tourism information was well received on-site. These insights will also be used as reference material to further refine the operation of the pop-up store in Japan next January.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, said, "Local citizens showed great interest in practical travel information, including the Gangneung tourist taxi," adding, "We will continue to strengthen content tailored to the expectations of international tourists and steadily increase the number of foreign visitors to Gangneung."

This content was produced with the assistance of AI translation services.