The Car That Became the Scene of "Knives Out"… Kia EV5 Draws Attention
Launching a Unique Global Collaboration Campaign
On December 12, Kia announced that "The Kia EV5" and the Netflix movie "Knives Out: Wake Up Dead Man" will launch a global partnership campaign.
Kia announced on the 12th that "The Kia EV5" and the Netflix movie "Knives Out: Wake Up Dead Man" will launch a global partnership campaign. Kia
View original imageKia will leverage a mystery thriller film that anyone can enjoy to naturally highlight the features of the EV5 as an electrified family SUV, delivering a fresh and distinctive brand experience. "Knives Out: Wake Up Dead Man" is the third installment in the "Knives Out" mystery thriller series, dynamically portraying the story of the renowned detective Benoit Blanc as he solves a case.
Kia has released a video that showcases the spacious interior and space-optimized features of the EV5 within the world of Knives Out. The teaser video, released on December 4, created tension and anticipation by connecting with the movie trailer and featuring the main character at the scene of a case inside the EV5. The two main videos released this time, each 30 and 60 seconds long, depict the protagonist following the process of solving a case that unfolds inside the EV5.
By incorporating characters and backgrounds, the campaign captures the unique eerie atmosphere of the film, while naturally highlighting customer-friendly features such as the EV5's spacious interior, the driver's seat relaxation comfort seat, and the second-row fold-and-dive seat (full flat). In particular, this campaign is being conducted as a global campaign in a total of six countries, including Korea, Canada, the United Kingdom, Germany, Italy, and Spain. It is expected to increase interest in the EV5 in connection with its global launch.
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Ryu Changseung, Executive Vice President and Head of Kia Customer Experience Division, said, "We will continue to work to increase brand familiarity and deliver new customer experiences by collaborating with various global partners that reflect customer preferences."
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