FSN: Adqua Wins Six Awards Including Grand Prize at '2025 Korea Digital Advertising Awards'

Adqua Interactive (hereafter Adqua), a subsidiary of KOSDAQ-listed FSN, announced on the 11th that it won a total of six main awards, including the Grand Prize, at the '2025 Korea Digital Advertising Awards (KODAF 2025)'.

The Grand Prize-winning advertisement was the 'Hairism Campaign' for Daedamo.com. This campaign addressed the often-overlooked issue of scalp care after exercise, earning high praise for its creative idea: when sweat is detected, the message changes from 'Run' to 'Dry', and a QR code appears, seamlessly connecting consumers to product purchase. As the world's first campaign promoting 'preventive hair loss wear', it not only drove behavioral change among consumers but also led to a significant increase in new member registrations.

The Silver Award in the Artificial Intelligence (AI) Creative category went to Daedamo.com's 'Hair BnB Campaign', which utilized cutting-edge AI technologies such as GPT-4 Vision and FAISS. This campaign garnered attention by analyzing photos submitted for hair loss certification, matching them to similar world map shapes, and recommending personalized travel destinations. The AI transformed the stress of hair loss into the excitement of travel, serving as a medium for emotional healing and earning high praise.

In the Digital Creative category, Adqua won three awards. The Silver Award in the Digital Video (Short Form) category went to Subway Korea's 'Do You Know Turkey?' campaign, which leveraged meme culture for witty marketing that directly led to an increase in overall Subway sales and a higher proportion of sales from turkey menu items, proving that creativity can translate into tangible business results. Ourhome's 'You'll Know When You Try, On The Go' campaign, which alleviated consumer distrust of frozen lunchboxes and boosted average daily sales of the On The Go product line by more than 152%, received the Bronze Award in the Digital Video (Series) category. The Excellence Award in the same category went to Ace Bed's 'The Law of Preserving Deep Sleep' campaign, which was recognized for effectively reinforcing the brand's technological prowess among younger consumers.

Additionally, Daedamo.com's 'HairPods' campaign, which delivered messages of comfort and encouragement to those cleaning up fallen hair and contributed to community engagement, won the Excellence Award in the Promotion category. With these achievements, Adqua secured a total of six awards.

Jung Gunyoung, CEO of Adqua, stated, "We were able to achieve these outstanding results thanks to the recognition of the excellence of various ideas, including those utilizing AI technology," adding, "We will continue to be a partner that solves clients' challenges in the most creative ways possible."

This content was produced with the assistance of AI translation services.