Boram Group Holds First Park Golf Tournament... 300 Seniors Compete Passionately
A True Test with Shotgun Start and Stroke Play
Boram Group announced on December 10 that it held the "1st Boram Group National Park Golf Tournament" at the Daegu Riverside Park Golf Course on December 8.
This tournament marked Boram Group's first large-scale event to integrate its brand philosophy as a "Life Curator" into the sports field. The event aimed to foster a healthy leisure culture through park golf, which has become a popular recreational sport among the senior generation as Korea enters a super-aged society.
The tournament was divided into a women's division (Courses A and B) and a men's division (Courses C and D), with 18-hole stroke play (total minimum strokes counted) determining the winners. Notably, a "shotgun" start, where all participants tee off simultaneously, was adopted to increase the pace and excitement of the competition.
From the left, Seonghee Cheon, President of the Korea Park Golf Federation, male division winner Chungyeol Seo, and Kitae Kim, CEO of Boram Sangjo. Boram Group
View original imageOut of more than 300 competitors from across the country, the inaugural champions in both the men's and women's divisions were Chungyeol Seo (59) and Misook Yang (58), each recording the lowest score of 51 strokes.
The total prize pool for the tournament was 10 million won. The male and female winners each received a trophy and a prize of 2 million won, while the runners-up (1 million won), third-place finishers (800,000 won), and up to fifth place were also awarded. Participants who did not place in the rankings were given a variety of prize event gifts and commemorative items.
Boram Group plans to accelerate new business expansion by linking park golf with its funeral services, starting with this tournament.
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A Boram Group representative stated, "This tournament reaffirmed our role as a 'Life Curator' that promotes a healthy daily life for the senior generation," adding, "We will continue to invigorate all aspects of our customers' lives and curate diverse moments in their everyday experiences."
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