[Today's New Product] Mom's Touch Launches Customizable Burger 'Super Psy Double Kick'
Follow-up to Last Year's "Super Psy Burger"
Large Chicken Patty with Double Kick Customization Option
Mom's Touch announced on December 9 that it has launched a new customizable burger, "Super Psy Double Kick," which features a large-sized chicken patty enjoyed with a "double kick" of two different sauces and seasonings.
"Super Psy Double Kick" is the follow-up to the "Super Psy Burger," which was released in April last year as a limited-edition menu item to celebrate the 20th anniversary of the Mom's Touch brand. The "Super Psy Burger" surpassed 500,000 units sold within just four weeks of its launch.
The key feature of the Super Psy Double Kick is that customers can customize their own combination of sauces and seasonings. Unlike its predecessor, which used a garlic-based sauce, this new burger features Mom's Touch's signature secret sauce with a milder and fresher flavor. Alongside the extra-large chicken burger, "Deep Smoke Mustard" sauce and "Gourmet Butter Seasoning" are provided separately in small packages. Customers can enjoy the burger in any way they prefer, such as dipping, pouring, or mixing the sauces and seasonings.
A Mom's Touch representative stated, "We have added the fun of customization to the proven taste and quality of the Super Psy Burger, and we hope that, like the Psy Burger, the Super Psy Burger line will become a staple menu item. Moving forward, we will continue to pursue differentiated product innovation unique to Mom's Touch, further strengthening our leadership in the premium chicken burger market while maintaining our reputation for value."
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Meanwhile, the Super Psy Burger, which was launched as a limited edition on April 2 last year to commemorate the brand's 20th anniversary "Psy Day," set a record by surpassing 500,000 cumulative sales within four weeks of its release-averaging about 18,000 burgers per day and more than 29 burgers per minute.
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