Gangwon Province Officially Launches "CES 2026 Integrated Gangwon Pavilion" to Target Global Markets

19 Companies from Chuncheon, Wonju, Gangneung, and More Declare Joint Entry into the Global Market
Gangwon Takes on CES in the US with Its First Unified Brand

On December 8, Gangwon Special Self-Governing Province held the "CES 2026 Integrated Gangwon Pavilion Launch Ceremony" at Chuncheon ICT Venture Town, officially beginning preparations to participate in "CES 2026," the world's largest IT and home appliance exhibition, which will be held in Las Vegas, USA, in January next year.

Gangwon Special Self-Governing Province held the "CES 2026 Integrated Gangwon Pavilion Launch Ceremony" on the 8th at the Chuncheon ICT Venture Town. Provided by Gangwon Province

Over 70 people attended the launch ceremony, including Park Kwangyong, Director of Industry, officials from Chuncheon, Wonju, and Gangneung cities, representatives from Gangwon National University and Catholic Kwandong University, as well as CEOs and employees from 19 participating companies in the Integrated Gangwon Pavilion.

The province explained that although it operated its own exhibition hall for the first time at CES 2025 and showcased Gangwon's innovative technologies to the world, the presence of three separate exhibition halls limited brand unity and the creation of synergy.

To address this, CES 2026 will feature a complete overhaul into a single brand, the "Integrated Gangwon Pavilion," with participation from the province, three cities (Chuncheon, Wonju, Gangneung), two universities (Gangwon National University, Catholic Kwandong University), and two innovation institutions (Gangwon Technopark, Wonju Medical Device Techno Valley).

Through this, the aim is to consolidate Gangwon's technological capabilities and strengthen its competitiveness in the global market.

The launch ceremony was divided into two parts: a pre-business education session for participating companies (Part 1) and the official inauguration of the Integrated Gangwon Pavilion (Part 2).

Part 1 included practical training such as a CES exhibition orientation and an IR pitching lecture, while Part 2 featured an introduction to the operation plan for the Integrated Gangwon Pavilion, a booth location draw for each company, matching between Gangwon National University supporters and companies, and networking among participating companies.

Park Kwangyong, Director of Industry, stated, "The launch of the Integrated Gangwon Pavilion marks a historic moment as Gangwon unites to take on the global market. When 19 companies create synergy together, even greater opportunities can be generated. The province will actively support efforts to make the name Gangwon known worldwide at CES 2026 and to achieve tangible business results."

This content was produced with the assistance of AI translation services.