Jangseong County Launches "Visiting Dorandoran Market" in Food Desert Areas

A Wide Range of Products Available,
From Processed Foods Like Ramen and Ice Cream
to Beverages and Groceries

Jangseong County in Jeollanam-do recently held the launch ceremony of the "Visiting Dorandoran Market" at the Jinyeon-myeon Community Sharing Center. Provided by Jangseong County, Jeollanam-do

Jangseong County in Jeollanam-do announced on December 8 that it recently held the launch ceremony for the "Visiting Dorandoran Market" at the Jinyeon-myeon Community Sharing Center.

The event was attended by more than 60 people, including residents of Jinyeon-myeon, Jangseong County Mayor Kim Hanjong, provincial and county council members, as well as heads of various institutions and organizations.

The "Visiting Dorandoran Market" is a project that operates mobile market vehicles in 11 locations, including Hakjeon Village in Jinyeon-myeon, where residents can purchase daily necessities and groceries. The initiative gained momentum after Jangseong County was selected in March this year as a pilot district for the Ministry of Agriculture, Food and Rural Affairs' "Visiting Mobile Market Project," which is part of the "Jinyeon-myeon Basic Living Base Development Project."

Since then, continued efforts and collaboration among Jangseong County, the Jangseong branch of the Korea Rural Community Corporation, the Jangseong County Food Integration Support Center, and the Jinyeon-myeon Basic Living Base Development Project Promotion Committee led to the launch ceremony held on this day.

The products available for sale range from processed foods such as ramen and ice cream to beverages and various food items. Purchased goods are delivered directly to customers' homes by delivery drivers. By placing orders in advance through the village chief or women's association president, residents can also buy fresh foods such as meat and eggs.

Mayor Kim Hanjong of Jangseong County stated, "We expect the 'Visiting Dorandoran Market' to play a valuable role for residents who have faced difficulties in purchasing necessary goods," adding, "We will consider expanding the program throughout Jangseong to address the issue of 'food deserts.'"

Meanwhile, a "food desert" refers to an area where residents have difficulty purchasing fresh foods because grocery stores have closed due to reasons such as population decline. The term was first used in Scotland in the 1990s.

This content was produced with the assistance of AI translation services.