"Daegu Christmas Fair" Opens at EXCO with Citizen Participation... Charity Auction by Small Business Owners Draws Attention

The year-end participatory winter festival, enjoyed by Daegu citizens, is returning.

The "2025 Daegu Christmas Fair," organized by EXCO Co., Ltd. and sponsored by the city of Daegu, will be held at EXCO from December 5 to 7. Attracting more than 40,000 visitors every year, this exhibition will once again expand its citizen-oriented experiential and participatory content, transforming the event into a cultural festival filled with winter sentiments.

Exco Daegu Christmas Fair Exhibition Hall Panorama

This year’s exhibition has been designed as a comprehensive content space that blends light, experiences, culture, and commerce. At the entrance, visitors will find the "Midnight Tree Forest Path," featuring around 100 lights, while the center will showcase the grand "Golden Giant Tree Zone," enhancing the winter atmosphere in the heart of the city.

At the "Santa Village," operated by Jung-gu District Office of Daegu, there will be a photo zone themed around the modern alleyways, as well as daily performances by the Elin Band featuring vocalist Elin at 1:00 p.m., 3:00 p.m., and 5:00 p.m. In addition, the main stage in front of the Tree Zone will host vocal performances (11:00 a.m. and 1:00 p.m.), a magic and bubble show (2:30 p.m.), and a balloon show (4:00 p.m.) every day, offering a wide range of entertainment for all visitors.

Notably, this year’s event will transform the entire exhibition hall into a family-oriented experiential play zone, encouraging visitors to stay longer and immerse themselves in the festivities. Citizen participation programs have also been enriched, including Christmas fabric craft making, knitting and DIY kit experiences, and silver ring making.

Various on-site events will also take place. These include the "Parents and Kids Hand-in-Hand Event" (for children, first-come, first-served), the "First-Come, First-Served Event for Exam Takers" (with exam admission ticket), the "On-Site Photo Certification Event" (first-come, first-served), the "On-Site Purchase Event" (for purchases over 70,000 KRW), and the "Lucky Bracelet Event" (for pre-registered participants), all of which are expected to further energize visitor participation.

Jeon Chunwoo, CEO of EXCO, stated, "The Daegu Christmas Fair has established itself as a year-end multi-exhibition where citizens can directly enjoy and participate," adding, "We will further expand participatory elements such as photo zones, experiences, performances, and events to enhance citizen satisfaction and lead the region’s winter festivals."

Meanwhile, the "Snowflake Market," hosted by the Daegu-Gyeongbuk Regional Small and Medium Business Administration and the Small Enterprise and Market Service, will be held concurrently. Thirty-five local small business owners and self-employed entrepreneurs will present a variety of year-end seasonal products, and the "Snowflake Auction," a charity auction using donated items, will also be held, adding meaning through community engagement.

Photo of the tree at EXCO Exhibition Hall

Admission to the event is free with pre-registration, and further details can be found on the official website.

This content was produced with the assistance of AI translation services.