Shinsegae Casa: "Campo Goose AI Ad Series Nears 4 Million Views"

"We Will Expand Opportunities to Experience the Brand and Products Online"

Shinsegae Casa announced on December 3 that the 'Campo Goose' artificial intelligence (AI) advertising series by Casamia, its premium furniture brand, is approaching a cumulative view count of 4 million.

Casamia's second 'Campo Goose' AI advertisement, titled 'Assistant Geo's Blood, Sweat, and Tears,' released on October 31, surpassed 1 million views within two weeks of its release and exceeded 1.7 million views on Instagram within three weeks. The first installment, which was released in August, also recorded 2 million views, signaling that the series is set to surpass a cumulative total of 4 million views.

Shinsegae Casa announced on the 3rd that the 'Campo Goose' artificial intelligence (AI) advertising series by Casamia, a premium furniture brand, is approaching a cumulative view count of 4 million. Shinsegae Casa

The first episode features 'Duck,' who decides to resign, and 'Goose,' a new employee who fills the vacancy. The content is based on the premise that "Duck resigns and a talented Goose joins the company." The story depicts Goose preparing for the launch event of the new Campo Goose product, highlighting the upgrade from the previous duck feather sofa to a goose feather version.

The second episode is an installment that focuses on the struggles of office workers, referencing popular dramas such as 'Incomplete Life,' 'Hospital Playlist,' and the recently concluded 'Manager Kim's Story: Working at a Major Corporation in Seoul.' It realistically portrays the workplace life of Goose 'Assistant Geo,' who endures nagging from superiors and pressure to achieve results after joining the company.

Shinsegae Casa plans to continue releasing this character-based storytelling content, which is particularly resonating with Millennials & Gen Z, to further engage customers and strengthen their sense of connection with the brand.

A Shinsegae Casa representative stated, "Even without directly explaining the product, the unique features are naturally conveyed through the perspective of the character Assistant Geo, creating empathy as consumers feel, 'This is just like our own story.' We plan to expand opportunities for consumers to experience our brand and products in a natural and approachable way, mainly through online channels such as Instagram and YouTube."

This content was produced with the assistance of AI translation services.