LG Electronics Targets Built-in Appliance Market with 'SKS' at U.S. Culinary Event

Sponsoring the Charleston Food and Wine Classic
Live Cooking Show by Executive Chef
Ingredient Analysis and Customized Recipe Recommendations

LG Electronics' ultra-premium built-in appliance brand, SKS, is accelerating its efforts to capture the global built-in appliance market by expanding its connections with culinary professionals in the United States.

On December 2, LG Electronics announced that SKS recently participated as the only official sponsor among appliance brands at the '2025 Food & Wine Classic in Charleston,' which was held in Charleston, South Carolina, USA.

LG Electronics' ultra-premium built-in appliance brand, SKS, participated in the Charleston Food and Wine Classic held in Charleston, South Carolina, USA. The photo shows a live cooking demonstration using SKS built-in appliances. LG Electronics. Photo by LG Electronics

The Charleston Food and Wine Classic is a gourmet event where industry professionals such as chefs and sommeliers from across the United States gather to host more than 50 cooking demonstrations, seminars, and panel discussions. This event is organized by leading American media outlets, including the food magazine 'Food & Wine,' the travel magazine 'Travel+Leisure,' and the lifestyle magazine 'Southern Living.' Last year, it was ranked first in the 'Best New Festival' category at the 'USA TODAY 10 Best Readers' Choice Awards,' hosted by the major U.S. daily newspaper USA Today.

LG Electronics' ultra-premium built-in appliance brand 'SKS' participated in the 'Charleston Food and Wine Classic' held in Charleston, South Carolina, USA. LG Electronics.

At this event, SKS set up a dedicated exhibition space to showcase a diverse lineup of built-in appliances. In particular, it exhibited the 'Pro Range,' which features gas, induction, and sous vide functions, and the 'Built-in Oven,' which is equipped with an internal camera that analyzes ingredients and recommends customized recipes. Live cooking shows and tasting events were also held, led by Nick Ritchie, Executive Chef of SKS, utilizing these appliances.

Earlier this year, LG Electronics rebranded its ultra-premium built-in kitchen appliance brand as 'Signature Kitchen Suite (SKS),' expanding its touchpoints with global customers and strengthening its position in the premium built-in appliance market. In addition to 'SKS Seoul,' permanent built-in appliance showrooms are being operated in the United States and Italy. In June of this year, SKS also participated as an official sponsor at the Food & Wine Classic held in Aspen, Colorado, where it offered premium kitchen appliance experiences to over 4,000 booth visitors.

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