Geumsan County to Air First 'Live Commerce' Broadcast for Online Sales of Local Agricultural Products

Product Introductions, Real-Time Q&A, and Purchase Integration Planned
Laying the Foundation for Expanding Online Sales Channels

Interior view of the live commerce studio (Photo by Geumsan County)

Geumsan County will air the first broadcast from its 'live commerce' studio on December 4, 2025, to promote online sales of local agricultural products.

This broadcast will focus on introducing representative agricultural products produced by local farms, featuring product presentations, real-time Q&A sessions, and online purchase links.

Through this broadcast experience, farmers will have the opportunity to experience the online distribution structure and develop the capability to independently operate live commerce in the future.

In particular, as online sales channels expand in addition to traditional agricultural product sales methods, local farm incomes are expected to increase.

The county has been working this year to establish the studio in order to enhance farmers' digital sales capabilities and respond to changes in the non-face-to-face distribution environment.

The studio, equipped with professional filming equipment, lighting, and sound facilities, will continue to introduce local agricultural specialties in real time and provide opportunities for direct interaction with consumers.

The county also plans to operate live commerce training and practice programs to cultivate practical online sales personnel.

An Junhyeong, a manager in the Technical Support Division, stated, "Live commerce is becoming a new means for farmers to expand their sales channels," adding, "We will continue to produce content and provide training to enhance the brand value of Geumsan agricultural products and offer practical support for increasing farm incomes."

This content was produced with the assistance of AI translation services.