On November 28, Upbit NFT, the NFT platform operated by Dunamu, which also runs the virtual asset exchange Upbit, announced that it will issue the "Love Fruit NFT" in collaboration with the Community Chest of Korea (Love Fruit) and content producer GBF Meta, starting from December 1, the launch date of the "Hope 2026 Sharing Campaign." The NFTs will be issued by GBF Meta. Proceeds from the sales will be donated to the Community Chest of Korea by GBF Meta and Dunamu.

Dunamu and Community Chest of Korea to Issue NFTs for "Hope 2026 Sharing Campaign"... "Proceeds to Be Donated" View original image

The "Hope 2026 Sharing Campaign" is a nationwide year-end fundraising campaign organized by the Community Chest of Korea, running for 62 days from December 1 this year to January 31 next year. The campaign aims to raise 450 billion won this year. Under the slogan "Giving that Adds Happiness, Changing Tomorrow through Donations," the campaign will be held simultaneously across 17 cities and provinces nationwide.


This NFT issuance aims to promote digital asset donations and honor donors of virtual assets during the "Hope 2026 Sharing Campaign." Starting December 1, one sales-type NFT and two non-sale types will be issued. An additional two types are scheduled to be released later.


The sales-type NFT, "Build-up for Change," is inspired by the "Love Temperature Tower" in Gwanghwamun Square and depicts the accumulation of sharing expanding into a light of hope through voxel art. It will be on sale from December 1 to December 14. Further issuance and sales schedules are still under discussion.


"Build-up for Change" will be sold exclusively through Upbit NFT, limited to 2,000 pieces, at a price of 5 Tether (USDT) per NFT. GBF Meta, the seller, will donate a portion of the proceeds as digital assets to the Community Chest of Korea. The donated digital assets will be converted into cash and used to identify and support single-person households in crisis or isolation within local communities, as well as to provide heating, living expenses, and food supplies for a warm winter.


Non-sale NFTs will also be issued for high-value digital asset donors. These will be distributed to "Digital Sharing Leaders" who donate over 10 million won, "Digital Sharing Ambassadors" who are new donors contributing over 100 million won, and existing major donors in the "Honor Society." The NFTs are designed as digital artworks to symbolize the honorable act of sharing by donors working with the Community Chest of Korea, spreading as a light of hope that warms society.



Additional rewards will be provided to NFT buyers. All buyers who successfully purchase NFTs during the sales period will receive a coffee coupon. In addition, 10 buyers will be selected by lottery to receive a Love Fruit character figurine and a character print, respectively. Furthermore, 100 participants who upload a proof-of-purchase post on Instagram will be selected by lottery to receive coffee coupons.


This content was produced with the assistance of AI translation services.

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