Hanul Semiconductor Acquires "Cho Yongpil Performance Technology Company" Vitro... Full-Scale Entry into Global Fandom Business

Hanul Semiconductor is accelerating its entry into the global fandom economy market by acquiring Vitro.

On the 28th, Hanul Culture, a wholly owned subsidiary of Hanul Semiconductor, announced that it had acquired 18,333 shares of Vitro for approximately 11 billion won, securing a 55% stake. Including the stake acquisition by a special-purpose partnership to be established, the company will invest about 16 billion won to acquire an 80% stake in total.

Vitro is a high-growth, high-profit technology company that recorded sales of 40.9 billion won and a net profit of 5.3 billion won last year. The company holds an unrivaled reference in the K-pop performance technology sector, providing cheering lightstick mapping, lighting synchronization, and wireless control-based production technology for concerts of various K-pop artists such as Cho Yongpil, Lim Youngwoong, BTS, IU, and NCT.

'Beat Sync', which enables simultaneous production at venues and online streaming, is a next-generation performance technology that integrates on- and offline fandoms into a single platform. The company has completed patent registrations for its performance production software in Korea, the United States, and Japan. With technological barriers that restrict competitor entry, Vitro is highly regarded for its potential for global expansion.

Vitro goes beyond being a simple performance technology company, possessing experience in global MD (merchandise) distribution. The company has established a fandom economy business structure that connects concert production, cheering lightsticks, MD sales, and streaming. With stable business results-annual sales in the 40 billion won range and net profits in the 5 billion won range-combined with the increase in global K-pop tours, growth is expected to accelerate.

Hanul Semiconductor plans to combine the automation and control technologies it has accumulated through the development of semiconductor inspection equipment with Vitro's performance platform software. The strategy is to create a new revenue model that integrates hardware and content platforms.

A company official stated, "The K-pop performance technology market is expected to experience structural growth due to the expansion of global tours, the increase in online performances, and the expansion of fandom consumption," adding, "By acquiring Vitro, which has excellent references and a sales base of 40 billion won, we have secured both technology and market potential."

The official continued, "We have laid the foundation to transform from a semiconductor-centered company into an IT new-tech group focused on entertainment technology and the fandom economy. We will continue to strive to enhance shareholder value and corporate value in the future."

This content was produced with the assistance of AI translation services.