Hyundai Motor Group Sweeps Four Major Awards at Asian Advertising Festival, a First for Korea

Proving Brand Competitiveness at Asia's Most Prestigious Advertising Festival

Hyundai Motor Group has demonstrated its brand competitiveness by sweeping four major awards at a prestigious Asian advertising festival with its innovative ideas and content.

On November 26, Hyundai Motor Group announced that Hyundai Motor Company and its integrated advertising agency, Innocean, were named "Brand of the Year" and "Agency of the Year," respectively, at the 2025 One Asia Creative Awards, which selects the top creative works and agencies in the Asia-Pacific (APAC) region.

In addition, Hyundai Motor Group achieved the remarkable feat of winning a total of four awards, also securing the titles of "Best Campaign of the Year" and "Marketer of the Year."

Launched in 2020, One Asia is an advertising festival organized by The One Club for Creativity, a world-renowned non-profit creative organization. The festival discovers innovative ideas in the Asia-Pacific region, promotes creative activities, and contributes to expanding networking opportunities for local advertising professionals.

The "Brand of the Year" and "Agency of the Year" awards at this festival are presented to the brand and agency with the highest number of wins. Since its inception, this is the first time that a Korean brand and agency have secured these titles.

In 2022, Hyundai Motor Group placed second in the brand category with its "Hydrogen Cleaning Truck" campaign, which authentically depicted the process of improving neighbors' lives with the world’s first hydrogen cleaning truck. Building on this, the group reached the top this year through continuous and innovative brand activities.

A poster for the night fishing movie, selected as the Best Campaign of the Year at the One Asia Advertising Festival. Provided by Hyundai Motor Group

The short film "Night Fishing," jointly planned by Hyundai Motor Company and Innocean, was recognized for both its artistry and innovation at this year's festival, winning top honors in several major categories, including Branded Entertainment and Creative Effectiveness.

In addition to the top prize, "Night Fishing" received two gold, four silver, two bronze, and two merit awards, totaling 12 awards overall. It achieved the highest score among all entries and was selected as the "Best Campaign of the Year."

Furthermore, Innocean's in-house CSR project "Safe Bathhouse" also earned one bronze and two merit awards, contributing significantly to Innocean's selection as "Agency of the Year." The Safe Bathhouse campaign involved a complete creative renovation of an outdated public bathhouse, providing a safe bathing environment for elderly local residents through Innocean's unique approach.

Ji Sungwon, Head of Brand Marketing at Hyundai Motor Company, was named "Marketer of the Year" in recognition of his bold planning that delivered diverse brand experiences to customers worldwide.

A Hyundai Motor Group representative stated, "Winning four major awards is the result of the maximized synergy created by the creative efforts and capabilities that Hyundai Motor Company and Innocean have built together. We will continue to pursue differentiated approaches to communicate with customers in new ways amidst the evolving mobility industry and media landscape."

This content was produced with the assistance of AI translation services.