Yeongcheon Nonghyup Drives Grape Export Success with 165 Tons Sold in Taiwan This Year

Contributing to Increased Farm Income with Sales at 10,000 KRW per Kilogram
Aiming for 2 Million Dollars in Exports to Taiwan, Canada, and Beyond

Yeongcheon City announced that Yeongcheon Nonghyup held a "Shine Muscat Promotion Event" at local stores in Taipei, Taiwan, including the Shin Kong Mitsukoshi Department Store and the Taipei Sanchong Wholesale Market, for seven days from November 19 to November 25, 2025.

During the event, Yeongcheon Nonghyup Cooperative President Seong Younggeun and staff organized tasting sessions, captivating local consumers with the crisp and sweet texture unique to Yeongcheon’s premium Shine Muscat grapes.

The grapes exported to Taiwan are being sold at 10,000 KRW per kilogram, and the total volume of grapes exported from Yeongcheon Nonghyup to Taiwan this year has reached 165 tons.

In addition, Yeongcheon Nonghyup is making every effort to achieve more than 2 million dollars in total exports this year, including the export of 10 tons of Shine Muscat to Toronto, Canada, in early November.

Seong Younggeun, President of Yeongcheon Nonghyup Cooperative, stated, "We are doing our utmost to diversify export markets amid the challenging situation of a sharp drop in Shine Muscat prices in the domestic market," and added, "In particular, we will focus on high-quality management and enhancing our brand so that Yeongcheon grapes can firmly establish themselves as a K-premium fruit in Taiwan, the leading country for grape exports."

According to a city official, Yeongcheon City is not only working to boost Shine Muscat exports but also achieved sales of 237 tons of Shine Muscat through the "Yeongcheon Grape Festival with Consumers at Major Supermarkets Nationwide," which was held simultaneously at Hanaro Mart, E-Mart, Lotte Mart, and other locations.

Furthermore, on November 27, a "Yeongcheon Shine Muscat Consumption Promotion Event" will be held in front of Yeongcheon City Hall to promote coexistence with local farmers and the spread of an ethical consumption culture.

This content was produced with the assistance of AI translation services.