Suncheon City Unveils Yeonhyangdeul Blueprint... To Be Developed as Central City of Southern Coastal Region

A New City Integrating Residential, Commercial, and Tourism Functions
Centered on a Single Large-Scale Apartment Complex
Establishing Yeonhyangdeul as a Core Residential Area
47 Quasi-Residential Plots for Neighborhood-Oriented Commercial Districts

Aerial view of Yeonhyangdeul development in Suncheon City. Provided by Suncheon City.

As the blueprint for the 'Yeonhyangdeul Urban Development Project' being promoted by Suncheon City in Jeollanam-do at 800 Yeonhyang-dong and its surrounding area has been released, expectations are rising that this region will establish itself as a new urban zone integrating residential, commercial, work, and tourism functions. Suncheon City plans to begin full-scale land supply from 2026, following a preliminary public announcement.

At the heart of the Yeonhyangdeul development is a large-scale apartment complex (A1 block). This single block is planned to cover more than 85,000 square meters, with building heights limited to an average of 15 floors or less. Apartment supply will be conducted through a competitive bidding process for housing construction companies, and the actual sale prices will be determined at a later date.

This apartment complex is arranged to harmonize with the surrounding commercial and work facilities, and is expected to become a new residential hub. Around the apartments, a total of 12 blocks (B1~B12) and 47 quasi-residential plots are densely arranged. These zones are designated for mixed-use buildings such as shop-houses, neighborhood retail, and small-scale complex buildings, with low-rise development of five floors or less as a guiding principle.

Notably, harmful businesses such as karaoke bars, massage parlors, and entertainment venues are strictly prohibited; large-scale retail facilities of 3,000 square meters or more, such as hypermarkets, are also not allowed; however, plot consolidation is permitted, making mid- to large-scale commercial development possible. In other words, the quasi-residential area will be established as a 'safe commercial zone' where neighborhood businesses and small merchants can coexist.

At the northern part of the district, three hotel sites (C1~C3) and one condo site (C4) are designated. Hotels can be built up to 20 floors, and the condo up to 15 floors, making them likely landmarks for Yeonhyangdeul. This is seen as a strategy to connect demand from Suncheon Bay National Garden, Yeonhyang Park, and downtown tourism. It signals that Yeonhyangdeul will expand beyond a simple residential area to become an urban tourism hub.

Yeonhyangdeul aims to be a complex new city equipped not only with residential, but also with living, work, and public functions.

The retail facility (G1) will accommodate medium- and large-sized commercial establishments; the work facility (F1) will focus on officetels and office spaces; the public land (E1) will be used for libraries, public work facilities, and exhibition halls; and the mixed-use sites (D1~D4) will integrate various lifestyle functions such as culture, dining, and retail.

These zones are located between the apartments and quasi-residential areas, completing an integrated urban structure where people can live, work, shop, and enjoy leisure all in one place.

According to the announcement, the land supply schedule is as follows: quasi-residential plots (B1~B12) will be supplied at the end of December 2025; apartments, commercial sites, hotels, and retail facilities in January 2026; and mixed-use, public, and work sites in February 2026. All plots will be supplied through competitive bidding (highest bid price), and both individuals and corporations can participate, which is expected to attract strong interest from investors and entrepreneurs.

In summary, the overall structure of Yeonhyangdeul is designed to attract population inflow through a large-scale apartment complex, form neighborhood-oriented commercial districts with 47 quasi-residential plots, revitalize the city with commercial and tourism facilities such as hotels and condos, and strengthen self-sufficiency with public, work, and retail facilities. Yeonhyangdeul is thus being developed as a new complex lifestyle city where residential, commercial, work, and tourism functions all coexist.

This content was produced with the assistance of AI translation services.