CU Launches Delivery and Pickup Services on Coupang Eats... Strengthening Quick Commerce

Launch in Shopping Section
Expansion to 6,000 Stores Nationwide Next Month
First Purchase Discount Promotion

BGF Retail announced on November 25 that its convenience store chain CU has joined Coupang Eats to offer quick commerce services.

CU will launch delivery and pickup services at 1,000 stores in Seoul through the shopping section on Coupang Eats. After a service stabilization period, the number of participating stores will be expanded to about 6,000 nationwide in early December.

CU newly joins Coupang Eats. Provided by BGF Retail

Customers can select a nearby CU store via the dedicated CU tab in the shopping section of the Coupang Eats application and freely purchase approximately 6,000 convenience store products for delivery or pickup.

To celebrate its launch on Coupang Eats, CU has also prepared a first purchase promotion. WOW members using CU’s delivery or pickup services for the first time will automatically receive a discount promotion. Customers will receive a 4,000 won discount on purchases of 15,000 won or more, and a 5,000 won discount on purchases of 20,000 won or more.

CU was the first in the industry to launch delivery services in 2019 and has since expanded delivery and pickup services to more than 10 online platforms. This month, the number of stores operating quick commerce services nationwide has reached a total of 10,000.

Jung Hwan, Head of Online Commerce at BGF Retail, stated, "We have established a new partnership with a delivery platform so that customers can purchase CU’s diverse range of products more quickly and conveniently. Going forward, we will continue to secure competitiveness in quick commerce and strive for market leadership with differentiated strategies that maximize synergy with delivery platforms."

This content was produced with the assistance of AI translation services.