Sancheong County Participates in 2025 Korea Tourism Souvenir Expo
Introducing "Friends Beyond the Mountain" Goods
Sancheong County, South Gyeongsang Province, announced on November 25 that it participated in the 2025 Korea Tourism Souvenir Expo held at Dongdaemun Design Plaza (DDP) in Seoul.
At this expo, Sancheong County promoted goods featuring its tourism characters, "Friends Beyond the Mountain," to visitors.
In particular, the county operated a "Friends Beyond the Mountain" goods store, showcasing 18 different products, including dolls, T-shirts, and spiral notebooks.
Various interactive programs, such as a receipt verification event and a social media subscription event, were also organized, receiving a positive response.
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An official from Sancheong County stated, "We will continue to develop goods that capture the charm of 'Friends Beyond the Mountain' and work to further raise awareness of our tourism characters."
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