Seongbuk District Wins Grand Prize at Korea Local Government PR Awards

Video Content Highlighting the History of Independence and Democratization Receives Acclaim

Seongbuk District in Seoul (Mayor Seungro Lee) received the Grand Prize at the 2nd Korea Local Government PR Awards for its promotional content that offers a modern reinterpretation of the region's historical and cultural assets. This event, hosted by the Korea Media & Video Promotion Agency, selects outstanding video promotional content from among 228 basic local governments nationwide.

Seungro Lee, Mayor of Seongbuk District (fourth from right), and officials are taking a commemorative photo after receiving the award. Provided by Seongbuk District.

Seongbuk District was recognized for enhancing its regional brand value by expressing its identity as a city of independence and democratization through video content. Under the theme "The History of Resistance and Struggle - The Story of Korea’s Independence and Democratization," the district wove together various historical and cultural elements into a single narrative from a contemporary perspective, including the origins of Jongam-dong, the life and literature of poet Lee Yuksa, the history of the independence movement, the establishment of Korea's first ramen factory, and the emergence of the country's first modern apartment complex.

The event organizers commented, "Seongbuk District's content demonstrated persuasive storytelling that connects the region's unique historical resources with future generations," and described it as "an exemplary case that presents a new direction for local government promotion."

Seongbuk District stated, "We will continue to strive to develop diverse promotional content to widely share Seongbuk’s unique history and the voices of our citizens both domestically and internationally."

This content was produced with the assistance of AI translation services.