CJ Olive Young to Host Christmas Pop-Up in Seongsu in Collaboration with Popmart

Pop-Up at Olive Young N Seongsu Throughout December
Special Gifts for Completing the Stamp Tour

CJ Olive Young announced on the 24th that it will operate the '2025 Olive Young Awards Popmart' pop-up store at Olive Young N Seongsu from the 1st to the 31st of next month in collaboration with Popmart Korea.

This pop-up store will be held under the concept of 'Popmart Winter Village' to celebrate the year-end season. In a space designed to resemble a Christmas village, the store will showcase popular Popmart character merchandise as well as representative award-winning products from the 2025 Olive Young Awards.

CJ Olive Young announced on the 24th that it will operate the '2025 Olive Young Awards Popmart' pop-up store at Olive Young N Seongsu from the 1st to the 31st of next month in collaboration with Popmart Korea. Photo by CJ Olive Young

First, visitors can find Popmart character merchandise featuring Christmas designs. The Popmart Christmas Edition lineup includes seven major Popmart characters: Little Star, Labubu, Crybaby, Dimoo, Molly, Hirono, and Skullpanda. Approximately 100 trendy items will be available for purchase, including Labubu figures, Crybaby phone straps, and Little Star notebooks.

A space has also been created where visitors can see both Popmart characters and representative award-winning products from the 2025 Olive Young Awards. Established in 2015, the Olive Young Awards is a year-end trend event that selects and announces popular products in each category based on over 100 million annual purchase data points. This year, for the first time, the awards will be linked with global character IPs, allowing visitors to enjoy a more special year-end experience. In the Awards Zone, themed as 'Santa's Post Office,' the most beloved award-winning products of the year will be displayed by category for both domestic and international consumers.

There will also be hands-on programs. The pop-up store will feature a 'Stamp Tour' program, where visitors can complete missions at various locations to collect stamps. By participating in activities such as finding the Popmart character that resembles you, choosing the perfect award gift for yourself, and writing Christmas wishes, visitors can fill their stamp cards and receive a variety of special Popmart gifts, such as figures and keyrings. Customers who write their Christmas wishes and place them in the mailbox will also have a chance to win prizes through a drawing.

An Olive Young representative stated, "We wanted to make the year-end celebration even more special by combining the Olive Young Awards, which comprehensively reflects the year's trends, with the recently popular and trendy global IPs. We will continue to expand promotions in partnership with various brands to provide differentiated experiences for our customers."

This content was produced with the assistance of AI translation services.