[Today's New Product] Cup Noodle-Style Soup Rice... Lotte Wellfood Launches "Meal Theory Jin-guk"

Full-scale Entry into the Cup Rice Market with "Meal Theory Jin-guk"
Featuring Beef Seaweed Soup Rice, Dried Pollack Soup Rice, and Beef Bone Soup Rice

Lotte Wellfood announced on November 24 that it has launched the cup rice brand "Meal Theory Jin-guk." "Meal Theory Jin-guk" differentiates itself from conventional cup rice products, which require heating and mixing instant rice with sauce, by offering a cup noodle-style soup rice. Its main feature is convenience-cooking is completed simply by adding hot water.

"Meal Theory Jin-guk" means "soup rice made with sincerity" and is available in three varieties: "Beef Seaweed Soup Rice," "Dried Pollack Soup Rice," and "Beef Bone Soup Rice." By simply adding boiling water and waiting three minutes, consumers can enjoy a hearty meal with rich ingredients and deep broth flavor. The company explained that the product is suitable as a hangover remedy for office workers, as a convenient meal for single-person households who find cooking cumbersome, and as an easy meal option for outdoor activities such as travel or camping.

Meal Theory Jin-guk 'Beef Seaweed Soup Rice' · 'Dried Pollack Soup Rice' · 'Beef Bone Soup Rice'. Provided by Lotte Wellfood.

Lotte Wellfood emphasized that it applied freeze-drying (FD) and microporous structure (MPS) technologies to maximize the texture and nutrition of the raw ingredients. Unlike the conventional combination of retort sauce pouches, dehydrated ingredient soup, and instant rice, the product is made with a real soup block and healthy triple grains (brown rice, barley, and white rice).

"Beef Seaweed Soup Rice" delivers a homemade taste by highlighting the flavors of beef and seaweed. "Dried Pollack Soup Rice" features pieces of dried pollack for a refreshing and mildly spicy flavor. "Beef Bone Soup Rice" emphasizes a savory, meaty aroma with beef bone broth and beef pieces. All three products contain less than 200 kcal, making them a light option for a late-night snack or a simple meal.

Lotte Wellfood is developing the "Meal Theory" brand under the slogan "Just EAT, Just ENJOY: Delicious Health Made Simple and Easy." In April, the company signed a win-win partnership agreement for branding and market expansion of century-old small businesses with the Ministry of SMEs and Startups, the Korea Federation of Micro Enterprise Cooperatives, and the Korea Federation of Centenarian Stores. Based on this, the company plans to launch joint brands "Meal Theory" and "Centenarian Store" this year and sequentially release Centenarian Store menu items in the form of HMR (Home Meal Replacement), ready-to-eat foods, and meal kits.

This content was produced with the assistance of AI translation services.