Samcheok City Kicks Off Preparations for 2026 Jeongwol Daeboreum Festival with Ear-Clearing Alcohol Brewing Event

Samcheok City in Gangwon Province announced on the 24th that it successfully held the "2025 Jeongwol Daeboreum Ear-Clearing Alcohol Brewing" event with over 300 citizens participating at the Samcheok Gymnasium on the 21st.

Samcheok City successfully held the "2025 Jeongwol Daeboreum Ear-Clearing Liquor Brewing" event with over 300 citizens participating at the Samcheok Gymnasium on the 21st. Photo by Samcheok City

The "2026 Jeongwol Daeboreum Ear-Clearing Alcohol Brewing" event is held every year after the autumn harvest of the previous year, in accordance with a traditional custom that says drinking cold, unheated alcohol before breakfast on the morning of Jeongwol Daeboreum will clear the mind and sharpen the hearing, allowing people to hear good news throughout the year.

The event began with about 10 brewing instructors and staff preparing the starter mash, followed by participant registration, distribution of hygiene supplies, and an activity where participants wrote their New Year wishes.

The ear-clearing alcohol brewed on this day will be presented to citizens during the "2026 Samcheok Jeongwol Daeboreum Festival."

A city official stated, "We organized the ear-clearing alcohol brewing event together with citizens as part of preparations for the upcoming 2026 Jeongwol Daeboreum Festival," adding, "As we expanded the scale of participation this year, we will make thorough preparations to ensure next year's festival is an even richer event."

This content was produced with the assistance of AI translation services.