Keek Opens Second Flagship Store in Hannam-dong

Showcasing Air Tech-Based Products and Unveiling New Seasonal Releases

CoverSummon, the company behind the lifestyle tech brand "keek," announced on November 21 that it has officially opened its second flagship store in Hannam-dong, Seoul, following its first location in Seongsu-dong.

After unveiling its first flagship store in Seongsu in August, keek has seen steady growth in sales of its main products. The brand's signature item, the pillow-and-hoodie hybrid "Pillowdy," surpassed cumulative sales of 100,000 units, demonstrating keek's growth trajectory. As a result, keek plans to use the Hannam store as its main hub to accelerate offline expansion and further enhance the brand experience.

Kik Hannam-dong Flagship Store

The new Hannam location is themed as a "breathing space." The store features a range of products based on the brand's proprietary "Air Tech" technology, including Pillowdy, neck cushions, balaclavas, and harnesses for pets.

Notably, the second floor of the store houses an "Air Sofa" installation, which changes shape as air is injected or released, providing an intuitive demonstration of Air Tech's principles.

keek plans to expand its outreach to international customers by offering tailored services such as multilingual guidance and on-site promoters, reflecting Hannam-dong's reputation as a popular lifestyle destination among global travelers from countries such as China and Japan.

Lee Jaeho, CEO of CoverSummon, stated, "The Hannam store fully embodies keek's identity and vision. Moving forward, we will continue to expand our offline network in key commercial districts to strengthen brand awareness and enhance the customer experience."

This content was produced with the assistance of AI translation services.