"Targeting the B2B Market"... Hurom Launches Commercial Juicer 'CE50' in Korea

Leveraging Synergy Strategies
Through Juice Kit Development and More

Hurom is actively entering the B2B (business-to-business) market with its commercial juicers.

On November 20, Hurom announced that it would participate in the 24th Seoul Cafe Show, held at COEX in Gangnam-gu, Seoul, until November 22, where it will unveil its commercial juicers and officially launch them in Korea.

Hurom Commercial Juicer CE50. Hurom

The Hurom Commercial Juicer CE50 is the company's first commercial product, incorporating Hurom's technology and expertise. It is the first dual-press type juicer compatible with a pure-type mesh filter, meeting various customer needs.

The standard easy-type multi-screw allows users to flexibly prepare a wide range of recipes-from juice to smoothies and ice cream-without changing filters, using just one screw. It also offers easy cleaning. The juicer is equipped with a 3-liter large-capacity mega hopper for ample ingredients and a commercial-grade motor that enables 24-hour continuous operation.

In addition, up to four frequently used recipes can be saved to individual buttons, allowing anyone to operate the machine with ease. The rinse function enables simple cleaning inside the drum with the push of a button, without removing the container, and dishwasher-safe materials further reduce cleaning effort.

Hurom plans to expand its presence in the B2B market by creating synergy through the development of related juice kits and innovations in the distribution process, thereby supplying competitive vegetable and fruit ingredients.

Kim Jaewon, CEO of Hurom, stated, "By leveraging the synergy of juice kits and ingredient supply linked to our products, we will create new growth engines as the optimal juicing solution for business spaces through our entry into the B2B market."

This content was produced with the assistance of AI translation services.