Kakao Pay to Donate Additional 1 Billion Won in "With Sean" Marathon Campaign, Sets Goal of 20 Billion Steps

Launching a Campaign for Co-Prosperity with Small Business Owners in Collaboration with "With Sean"

Kakao Pay announced on November 20 that it will donate an additional 1 billion won if the cumulative number of steps reaches 20 billion by November 30 in the '2025 Long Run' online-offline integrated charity marathon campaign, which is being held in collaboration with singer Sean's YouTube channel "With Sean" to promote co-prosperity with small business owners.

The campaign achieved its initial goal of 1 billion steps just 28 hours after the online event began on November 14. The total continued to grow, surpassing 2 billion steps on November 16, 3 billion on November 17, 4 billion on November 18, and 5 billion steps the previous day.

As of 7 a.m. on November 20, 163,548 people had participated in the online event, collectively exceeding 6 billion steps.

In response, Kakao Pay announced an expanded donation plan. In addition to the original 1 billion step mission, the company pledged to donate an extra 500 million won each upon reaching cumulative totals of 10 billion and 20 billion steps, for an additional 1 billion won in donations.

If the new goal is achieved, Kakao Pay will donate a total of 2 billion won, including the previously promised 1 billion won. The initial 1 billion won will be donated to the Together Foundation once participants’ steps in the online event, tracked via the Kakao Pay pedometer service, reach 1 billion. The recipients of the additional donations will be announced at a later date.

Participants who consistently join the online event will have a chance to win entry to the offline marathon through a random drawing. All online participants are automatically entered. Walking more than 10,000 steps per day increases the chances of winning. Fifty winners will be selected and will each receive one offline marathon entry ticket and a commemorative gift package.

Shin Wonkeun, CEO of Kakao Pay, said, "Thanks to the empathy and participation of so many people in the charity marathon, we achieved our goal of 1 billion steps much faster than expected. We will continue to harness the passion of our participants to ensure this campaign creates an even greater wave of mutual growth until the very end."

This content was produced with the assistance of AI translation services.