Gangdong District Wins Main Prize at Korea Color Awards for Mint-Themed Cheonho Bicycle Street

Strengthening the City Brand with Mint Color

Gangdong District in Seoul (Mayor Lee Suhee) was awarded the main prize in the Value (Blue) category at the 2025 Korea Color Awards for enhancing the identity of the Cheonho Bicycle Street by introducing a “mint color” theme, thereby strengthening the unique character of the specialized street.

Commemorative photo of the Korea Color Awards winner (center, Lee Suhee, Mayor of Gangdong District). Provided by Gangdong District.

The Korea Color Awards, hosted by the Korean Society of Color Studies and sponsored by the Ministry of Trade, Industry and Energy, the Korea Institute of Design Promotion, and the Korea Federation of Design Associations, is the nation’s only award ceremony dedicated to color, highlighting the positive impact of color design on society and the environment. Gangdong District received high marks for strategically applying color to the urban landscape under the theme “City Brand Built with Mint Color,” which elevated public value.

Cheonho Bicycle Street was well known among cyclists but remained relatively unfamiliar to the general public. In response, after being selected for the “2023 Seoul Local Brand Commercial District Enhancement Project,” the district launched an initiative to reinforce the street’s brand identity and revitalize the commercial area by incorporating distinctive color and landscape features.

The district, in collaboration with the Cheonho Bicycle Street Commercial District Council, selected a refreshing mint color as the hue that best represents the street’s symbolism. Centered around this color, they consistently applied mint tones to utility pole improvements, specialized bicycle lane designs, upgraded signage, and the development of Riding Challenge content, thereby achieving visual unity across the urban space.

The mint color was not only used on Cheonho Bicycle Street but also applied to the exterior of the Gangdong Bicycle Integrated Support Center. The district plans to further expand the use of this color to bicycle signage at key waterfront locations along Godeokcheon, aiming to extend the “bicycle-friendly city Gangdong” brand image throughout the entire district.

Lee Suhee, Mayor of Gangdong District, stated, “Through design that conveys the emotion and value of color, we will continue to build a unique city brand for Gangdong as a bicycle-friendly city. Going forward, we will enhance the value of our local brand by improving design in connection with urban policy, and we will keep working to improve the quality of the cityscape in ways that residents can truly experience.”

Riding Challenge Commemorative Medal. Provided by Gangdong-gu.

This content was produced with the assistance of AI translation services.