H&H Group Officially Launches 'Zesty Paws' in Korea, Entering the Pet Wellness Market

Global nutrition and wellness company H&H Group announced the official launch of its pet supplement brand, Zesty Paws, in Korea on November 17. This marks the first time an H&H Group brand has entered the Korean market, signaling a new wave of change in the domestic pet supplement industry.

The Zesty Paws Korea brand launch event, held at the Shilla Hotel Seoul under the slogan "Refined Science. Redefined Pet Wellness.", was attended by government officials from Australia and Korea, domestic distribution partners, pet industry experts, media, influencers, representatives from e-commerce platforms, and major corporations, all celebrating the brand's entry into the Korean market.

Attendees experienced Zesty Paws' unique brand story, its scientifically proven product lineup, and the brand mission of pursuing healthier and happier lives for pets.

The event also marked the first introduction of Zesty Paws’ newly upgraded Australia-made product range, highlighting the brand’s ongoing commitment to innovation and quality.

Currently, Zesty Paws products are available for purchase on major online platforms such as Coupang, Naver, Cafe24, and Bite Me, and will gradually become available at select offline stores, including grooming salons and training centers. This distribution structure enables Korean pet owners to access premium, science-based supplements more easily and conveniently.

Nick Mann, CEO of H&H Group Asia and ANZ, stated, "Zesty Paws is redefining pet wellness. We aim to transform health from a mere obligation into an enjoyable and effortless part of everyday life."

Founded in the United States, Zesty Paws is well known for helping pet owners manage their pets’ health more easily and enjoyably through functional soft chews and salmon oil-based supplements.

While traditional pet supplements have primarily focused on disease treatment, Zesty Paws is guided by a philosophy of preventive health management, promoting daily wellness routines and encouraging healthy lifestyles with tasty, easy-to-eat products that pets want to consume on their own. The brand’s signature orange packaging and upbeat tone resonate with owners seeking an emotional brand experience, transforming wellness into a shared daily enjoyment.

Nick Mann, CEO of H&H Group Asia and ANZ, reiterated, "Zesty Paws is redefining pet wellness. Our goal is to make health not just something to manage, but an enjoyable and seamless experience integrated into daily life."

Since joining H&H Group in 2021, Zesty Paws has rapidly expanded its global presence beyond the United States, Europe, and Southeast Asia, and is now embarking on a new journey with its official launch in Korea.

H&H Group is a global nutrition and wellness company with the mission to "make billions of people and their pets around the world healthier and happier." The company employs more than 4,000 people across 16 countries and records annual sales of approximately 3 billion dollars.

Listed on the Hong Kong Stock Exchange (HKEX), H&H Group boasts a diverse portfolio of premium brands, ranging from adult nutrition and baby products to pet health brands. The company aspires to be a global wellness leader for the entire family, including pets, through continuous science-based innovation and consumer trust.

Nick Mann, CEO of H&H Group Asia and ANZ, commented, "We are delighted to introduce Zesty Paws to Korea. Korean pet owners are increasingly seeking high-quality, science-based wellness solutions, and I am confident that Zesty Paws will strongly resonate in the Korean market with its proven brand story and engaging product experiences."

This content was produced with the assistance of AI translation services.