K-Expo in Dubai Achieves 70.5 Billion Won in Business Consultations

18,000 Gather for K-pop Concert
114 Korean Companies Hold 317 Consultations with Buyers

The Korea Creative Content Agency successfully held 'K-Expo: All About K Style' for four days starting from the 15th at Global Village and the World Trade Center in Dubai, United Arab Emirates.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 19th that 'K-Expo: All About K Style,' which concluded in Dubai, United Arab Emirates on the 18th, resulted in approximately 70.5 billion won (about 54 million US dollars) in business consultations.

K-Expo is a comprehensive international expo jointly organized by multiple government ministries, where participants can directly experience Korean content, food, beauty, lifestyle goods, and engage with local culture. At the export consultation event, 114 Korean companies from the content, cosmetics, fisheries, sports, and consumer goods sectors held 317 meetings with buyers from the Middle East and neighboring regions. Business discussions totaling around 40 million US dollars took place, and eighteen business agreements were signed.

The K-pop concert, featuring artists such as Chen, Punch, and Billlie, attracted an audience of approximately 18,000 people. Notably, Billlie presented a special collaborative stage with local artists The Fixies, symbolizing cultural exchange between the two countries.

At the entrance of Global Village, a large 'Tiger and Magpie' photo zone, created through collaboration between the Korea Creative Content Agency and the National Museum Foundation, received a positive response. The National Museum Foundation's brand 'Myuz' showcased traditional products such as the Tiger and Magpie badge, which had sold out in Korea, highlighting the value of Korean cultural heritage.

The K-Food booth was jointly operated by the Ministry of Oceans and Fisheries, the Ministry of Agriculture, Food and Rural Affairs, and the Korea Agro-Fisheries & Food Trade Corporation. Actor Ryu Sooyoung participated in a cooking show, introducing dishes such as seafood tteokbokki with kim mayo sauce-menus that could be enjoyed familiarly even in the Middle East-attracting significant attention.

The Korea Creative Content Agency successfully held 'K-Expo: All About K Style' for four days starting from the 15th at Global Village and the World Trade Center in Dubai, United Arab Emirates.

The Ministry of Health and Welfare and the Korea Cosmetic Industry Institute operated the 'Beauty Play' zone, offering experiences such as skin analysis, personal color diagnosis, and makeup application. A representative from the Korea Creative Content Agency noted, "A large number of visitors were eager to experience K-idol makeup and purchase products."

The 'K-Content PPL Experience Zone' was designed around iconic scenes from Korean dramas, variety shows, and movies. In particular, the Netmarble booth unveiled the upcoming title 'Solo Leveling: Arise Overdrive,' scheduled for official release on the 25th, drawing significant interest from local fans.

Kim Rakyun, Head of Global Innovation at the Korea Creative Content Agency, stated, "Dubai is a global transportation hub and a strategic center where international capital converges. We hope this event will serve as an important turning point in expanding K-content into the Middle Eastern and African markets."

This content was produced with the assistance of AI translation services.