Gyeonggi Tourism Organization Wins Grand Prize in Tourism Category at Korea Public Brand Awards

The Gyeonggi Tourism Organization has received the grand prize in the tourism category at the Korea Public Brand Awards for the second consecutive year.

This year's winning entry is the integrated slogan "Right Now I Am in the DMZ," which encompasses three concepts: "Exciting DMZ Right Now," "Encountering the DMZ Right Now," and "Wishing for the DMZ Right Now." The work has been praised for more effectively conveying the core message that the DMZ is a space of "peace, ecology, and coexistence." In addition, it has been recognized for raising brand awareness and favorability of the DMZ through a variety of storytelling content.

Video "Right Now I Am DMZ" produced by Gyeonggi Tourism Organization

Cho Wonyong, President of the Gyeonggi Tourism Organization, stated, "This year, we focused on digital communication, such as webtoons, memes, and videos, to deliver the ecological, peaceful, and cultural value of the DMZ in a more accessible and entertaining way. We will continue to actively promote the unique charm of the DMZ both domestically and internationally, and strive to ensure that this leads to sustainable growth for the region."

The Korea Public Brand Awards are organized by the Korea Academy of Public Brand (KAPB), which selects organizations and individuals from central government agencies, local governments, public institutions, public enterprises, and companies based on activities and achievements that serve the public interest throughout the year, and presents grand prizes in each category. The awards ceremony will be held on the 28th at the Jamsil Advertising Culture Center.

This content was produced with the assistance of AI translation services.