Lee Chung, Samsung Display CEO: "Competitors Are Catching Up Fast... We Must Maintain Technological Leadership in Five Core Businesses"

Unveiling the Blueprint for Five Key Businesses at Communication Event
"Steady Demand for Flagship Smartphones...
Monitor Business Turns Profitable, New Automotive Orders Achieved"
Foldables, IT, QD-OLED, Automotive, OLEDos
"We Must Maintain Technological Leadership in All Five Areas"

On November 19, Lee Chung, CEO of Samsung Display, presented five key business objectives-foldables, notebook/tablet (IT), automotive displays, monitors, and XR OLEDos-during a communication event called 'Detox' held with employees at Asan Campus 2 in South Chungcheong Province. He emphasized the need to expand business competitiveness based on a robust technological barrier.

Lee Chung, Chairman of the Korea Display Industry Association and President of Samsung Display, is delivering a welcoming speech at the opening ceremony of 'K-Display 2025' held on August 7 at COEX in Samseong-dong, Seoul. 2025.8.7 Photo by Jo Yongjun

According to Samsung Display, Lee shared the company's current management status at the event. 'Detox' is a regular event at Samsung Display where Lee and other executives communicate with employees. The name 'Detox' is an abbreviation of 'Display Talks,' reflecting the aim to eliminate the 'toxins' that hinder organizational development and to promote healthy growth through communication. The event was also broadcast live to Asan Campus 1 and Samsung Display Research (SDR) in Giheung, allowing approximately 1,000 employees to hear Lee's message.

Lee stated, "With steady demand for flagship smartphones, we responded promptly to new product launches and strengthened strategic collaboration with key customers." He highlighted, "We achieved a turnaround to profitability by expanding QD-OLED monitor sales and secured new projects in the automotive OLED sector, delivering outstanding results."

Regarding future strategies, Lee said the company will lead the premium market with foldables and differentiated technologies, enhance the quality of major new products, and innovate manufacturing competitiveness in both upstream and downstream processes to build greater customer trust. He also announced plans to raise the profitability of the 8.6-generation production line for IT OLEDs, which is set for mass production next year, to a level that competitors cannot match. Investment in R&D to secure innovative and next-generation foundational technologies will also be further strengthened.

Lee remarked, "By 2030, the foldable market is expected to experience explosive growth, and we will drive sales based on differentiated technological leadership." He added, "As IT OLEDs gain significant market penetration, we will expand the number of customers and product lineups to increase sales volume." He also stated that investment in XR OLEDos and the development of new technologies will continue.

Lee expressed concerns about competitors catching up and stressed the importance of execution for another leap forward. He said, "With competitors rapidly advancing their technologies, we need to reflect on whether the quality and manufacturing competitiveness of our products are fully meeting customer expectations." He urged, "Let us keep in mind the three essentials-technology, customers, and execution-as well as our work culture."

This content was produced with the assistance of AI translation services.