Mom's Pizza Surpasses 200 Locations in Just 2 Years and 5 Months of Franchising

Impact of the Shop&Shop Model Transition
Average Sales per Store Rise by 34%

Mom's Touch, a homegrown burger and chicken franchise, announced on November 18 that its pizza specialty brand "Mom's Pizza" has surpassed 200 locations just two years and five months after its launch.

Mom's Pizza opened its first store (Cheonho Rodeo branch) in May 2023 in a Shop&Shop format, and as of October 21 this year, it reached its 200th location. The number of Mom's Pizza stores started at 90 in its first year of franchising last year and increased to 148 by the end of the same year. This year, the brand surpassed 200 stores a month ago and is expected to operate a total of 215 outlets by the end of the year. This represents a 139% surge in the number of stores over two years. Despite entering the stagnant pizza franchise market as a latecomer, the brand has strengthened its presence by emphasizing product competitiveness and value for money.

WOW Meat Pizza, Half and Half Pizza. Provided by Mom's Touch.

Mom's Touch attributes its growth to the Shop&Shop operating model, which sells pizza alongside existing menu items in current stores. By absorbing lunchtime demand focused on burgers and evening or snack-time demand centered on chicken and pizza within a single location, the brand has improved sales efficiency. Utilizing the existing Mom's Touch infrastructure also minimizes the need for additional equipment investment or staff expansion, increasing franchisee satisfaction.

An analysis by Mom's Touch of sales for three months before and after the Shop&Shop conversion (excluding the month of conversion) showed that average sales increased by 34%. At the Tongyeong Jungang branch, which converted to Shop&Shop in July this year, pizza accounted for 42% of sales, and monthly revenue rose by 76% compared to before. The Eunpyeong Bulgwang No.1 branch saw a 73% increase in sales after the conversion, and the expansion of pizza sales attracted new customers, resulting in a 31% increase in existing burger and chicken sales.

Building on its domestic growth, Mom's Touch also entered overseas markets this year, including Japan and Mongolia. The company stated, "Our growth rate over the past two years ranks first among the top 20 brands in the pizza industry," adding, "We are aiming to achieve the fastest milestone of 300 stores in the industry next year."

This content was produced with the assistance of AI translation services.