Hyundai Pharm Launches 'Kkulmogwa Baesuk' for Both Hot and Cold Enjoyment

"Continuously Expanding the Beverage Category"

Hyundai Pharm announced on the 18th that it is strengthening its beverage lineup with the launch of 'Kkulmogwa Baesuk,' a new drink that can be enjoyed both hot and cold throughout all four seasons.

New Product 'Kkulmogwa Baesuk'. Hyundai Pharm

This new product features a harmonious blend of pear, quince, and domestic honey, all of which are known to help prevent colds and protect the respiratory system. It is expected to attract attention during the change of seasons.

Baesuk is a traditional beverage made by hollowing out a pear and simmering it with honey, jujube, ginger, and other ingredients. 'Kkulmogwa Baesuk' is characterized by its use of sweet domestic pear concentrate, fragrant domestic quince concentrate, and domestic honey. The soft sweetness of honey, the refreshing taste of pear, and the bittersweet flavor of quince combine to deliver a rich taste experience.

In particular, it was developed for both hot and cold consumption, allowing consumers to conveniently enjoy it warm in winter and chilled in summer, according to the season and their preferences.

A representative from Hyundai Pharm stated, "'Kkulmogwa Baesuk' is a beverage well-suited for the current season, when the temperature difference between day and night is significant," adding, "We are continuously expanding our beverage category to reflect consumer preferences and trends, and we expect this new product to further strengthen Hyundai Pharm's competitiveness in the beverage market."

This content was produced with the assistance of AI translation services.