Gyeongnam Nonghyup and Changwon Special City: "Changwon Dan-gam Colors Korea"

Commemorating the Registration of Changwon Dan-gam as Geographical Indication No. 117
Pop-up Store and Special Promotion Held at Starfield Hanam

Gyeongnam Nonghyup, in collaboration with Changwon Special City, is holding a persimmon consumption promotion event at Nonghyup Distribution Yangjae Branch until November 16 to commemorate the registration of "Changwon Dan-gam Geographical Indication No. 117." From November 14 to 16, a pop-up store is also being held at Starfield Hanam to promote the Changwon Dan-gam brand.

Changwon Dan-gam Persimmons Are Coloring South Korea.

This event has been organized to widely promote the excellent quality and regional brand value of Changwon Dan-gam, while also raising consumer awareness and expanding sales.

The geographical indication system certifies the unique quality and reputation of regional specialty products, indicating that the region is the genuine place of origin. This system provides consumers with accurate origin information and guarantees brand value for producers. Through this registration, Changwon Dan-gam has solidified its status as South Korea’s leading persimmon brand.

Promoting Changwon Dan-gam at the Nonghyup Distribution Yangjae Branch and Starfield Hanam, which are key commercial areas in the Seoul metropolitan region, aims to raise brand recognition and broaden the consumer base, especially among younger, mobile populations. By directly showcasing Changwon Dan-gam, a signature specialty product of Gyeongnam, to metropolitan consumers, the event seeks to widely publicize the excellence and value of local agricultural products and create new opportunities for market expansion.

The pop-up store features tasting and exhibition events where visitors can experience the outstanding taste and quality of Changwon Dan-gam, along with various events that citizens can participate in. At the same time, online sales are being conducted alongside the tasting corner to maximize integrated online and offline promotional effects. Additionally, during the special event period at the Nonghyup Distribution Yangjae Branch, a dedicated display for Changwon Dan-gam is being operated, and promotional discounts are being offered to encourage consumption.

Ryu Gilnyeon, Head of Gyeongnam Nonghyup, stated, "This event is a meaningful occasion to commemorate the geographical indication registration of Changwon Dan-gam and will also serve as an opportunity to boost the pride of local farmers. Going forward, Gyeongnam Nonghyup will continue to actively enhance the brand value of regional agricultural products, increase farm income, and secure stable sales channels."

Jang Geumyong, Acting Mayor of Changwon Special City, commented, "Changwon Dan-gam is a representative local agricultural product recognized for its long history and outstanding quality. We hope that this event will allow more consumers to experience the taste and value of Changwon Dan-gam, and we look forward to it becoming a venue where both farmers and consumers can thrive together."

This content was produced with the assistance of AI translation services.