Coversummit Sets Sights on Chinese Sportswear Market
Joining Hands with KP Global
Coversummit (CVSM) announced on November 13 that it has signed a business agreement with KP Global Investment (KP Global), a subsidiary of Xtep International Holdings in China, for the supply of the 'Air Pillow Kit'.
This agreement was pursued to strengthen both companies' competitiveness in the high-performance sportswear market, leveraging Coversummit's air tech technology. KP Global plans to apply the Air Pillow Kit to the K-Swiss 'K.UBE' line, aiming to differentiate its products and expand its premium lineup.
Coversummit signed a business agreement with KP Global Investment to supply the "Air Pillow Kit". Coversummit
View original imageWith this contract, Coversummit has registered a Chinese patent for the Air Pillow Kit, thereby enhancing its local intellectual property (IP) protection system. Going forward, the company plans to gradually expand its production and distribution network in China through collaboration with KP Global and actively target the local market.
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Lee Jaeho, CEO of Coversummit, stated, "Through our partnership with KP Global, we will introduce a product lineup optimized for the Chinese market and further strengthen our global supply chain."
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