Hyundai Home Shopping Partners with Startup to Launch Vehicle Comparison Service

One-Stop Solution for Purchase, Rental, Insurance, and Installation
Exclusive Launch of Integrated Concierge Service

Hyundai Home Shopping announced on November 13 that it is partnering with the digital auto-commerce startup Chabot Mobility to launch an exclusive vehicle total price comparison service through its TV home shopping channel.

On November 16, starting at 5:15 p.m. for 70 minutes, Hyundai Home Shopping will air a program introducing the vehicle total price comparison service "Chabot Plus." Chabot Plus is a vehicle concierge service that covers everything from new car purchases and car rentals to insurance and installation services. Unlike conventional TV home shopping car rental programs, this service enables customers to compare new car prices and access financial, insurance, and installation services all in one place.

The broadcast will feature about 20 vehicle models from both domestic and international brands, including popular models such as Hyundai Motor's Grandeur. Customers who make a consultation reservation during the broadcast will be entered into a drawing to win a cash prize of 2 million won (for two winners) and coffee coupons (for 1,000 winners). The first customer to sign a contract will receive a Hyundai Department Store gift certificate worth 1 million won. All customers who purchase a new car will receive a package installation service worth 3 million won, which includes three types of coating, premium tinting, PPF film, and a vehicle black box installation.

This differentiated product launch is the result of Hyundai Home Shopping's own open innovation program, H.I.G.H (Hyundai Innovation Growth Hub). Since April, Hyundai Home Shopping has been running the H.I.G.H program in collaboration with the Seoul Business Agency and startup investment firm Mark & Company to discover and nurture promising startups. Currently, Hyundai Home Shopping is pursuing joint projects with various startups, including advanced target marketing, AI-based customer service, and VIP offline experience classes.

A Hyundai Home Shopping representative stated, "By collaborating with startups that have growth potential and innovative ideas, we are providing customers with new shopping experiences and strengthening an open innovation ecosystem where we can grow together with startups." The representative added, "We will continue to actively collaborate with external partners to accelerate the discovery of differentiated new products and the development of services."

This content was produced with the assistance of AI translation services.